< VW
< VW
Out of context: Reply #17
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- Soler0
However, a really good ad agency can change the face of a corporation: for example: TBWA and Nissan.
Nissan had a shit product and shit ads. It took real innovation in the product line, tons of dough, and a really progressive ad campaign (shift_) to propel them into teh marketplace.
Basically what I'm saying is- although they are only switching agencies.. and agency can start trends in other parts of a corporation. CP+B is progressive enough they may just push teh Executives at VW to make other changes.