< VW
Out of context: Reply #18
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but as i have mentioned, they have done bad product dev work with their new Tourage and Phaeton.
I think they missed the mark on marketing these vehicle, which i think looks great. If they choose to create a higher brand of a product line which is effective, i think they would have succeed.
For the designer and product dev, no matter how good they are, the image of the brand lies with the product. Ford has recruited some of the major talents around the world to redefine the brand image. Vice President of Design J Mays, as brilliant as he is. he can not change the brand perception of a company with product alone. the campaign has to support the product and make it look better. Ford's main demographic is still 35+. they are trying to change that with new younger hipper products but if the campaign still seem too flat and does not create an impact, the buyers can not relate and will not associate with the product