Rebrand of the Day
Rebrand of the Day
- Started a year ago
- Last post 4 months ago
- 15 Responses
- Gnash0
Should have used the Palimpsest method when starting this thread.
That said, this doesn’t not look like a sports brand at all. But I would go to them for all my boat hardware needs
- Remove the double negGnash
- What’s the palimpsest method?_niko
- And lol yeah looks right at home on signage at a marina_niko
- ^^ save the content for the 2nd post — that way comments can be sidebar instead of the main threadGnash
- Ah got it yeah one of the things that bugs me about the functionality of the site_niko
- utopian3
The Love Boat Hates This!
- Continuity0
I don't hate it.
Kind of brings to mind a football (not handegg) crest, mashed up with a marina logo as niko says.
- sarahfailin1
I can't tell what this is supposed to be....
looks more like a cruise ship than a clipper ship.- Yeah, clipper has sails & what not. This totally looks like a modern cruise ship, which isn't great.ideaist
- duh, it's a C for Clipper plus an actual clipper (maybe) plus a compass plus a basketball...plus that c is supposed to be the thingy you tie the rope to_niko
- LA Disney Cruises Clippershydro74
- To me, if supposed to be an old clipper ship vs cruise ship... the sails should somehow appear wider than the deck width, that's the big characteristicprophetone
- This could be a Carnival Cruises logoprophetone
- Nailed it. It’s a fucking luxury covid liner. Ugh.monospaced
- seems like the view from a periscope.."torpedoe... away". why not do something the S.. practically a sail already in that script72339
- *torpedoes72339
- It is like a periscope view, like submarines and clipper ships ever co-existed... If it were a compass, wouldn't north be up top? Why is the ship a basketball?sarahfailin
- Without a construction grid or tote bag I can’t take this seriously.MrT
- and lol at basketball seams on the hull of a boat. That’s a fucking big basketball.MrT
- gives mee nazi Germany vibes.milfhunter
- Definitely not Carnival because they are damn committed to that three-color toothpaste squirt.garbage
- And not the Clippers, and I say that because their team is capable of much worse than that. Probably the worst in the NBA.garbage
- https://first-classl…garbage
- https://content.spor…garbage
- https://mir-s3-cdn-c…garbage
- I stand corrected. This is their rebrand. Lol, it is so bad.garbage
- https://www.forbes.c…garbage
- "Without a construction grid or tote bag I can’t take this seriously"
Nailed it @MrT!ideaist - Know what would have been a great rebrand? A clipper in profile busting waves heading west. It was right fucking there.garbage
- _niko0
Optimized bull alright
- Makes flatmilfhunter
- https://www.lamborgh…ideaist
- cheaper to make the badges i guesshans_glib
- Walmart Iron-onutopian
- "Lambotype", eh? Looks suspiciously like DIN.Continuity
- totally "driving humans beyond" ...Bluejam
- they forgot the s word after 'bull'Krassy
- _niko0
Toronto unveils new name and logo for woman's pro hockey team.
Toronto Scepters.
Pays homage to Queen street (for some reason) and and also since Toronto is known as the Queen city (by absolutely no one)
orb of unity. fuck off, seriously who comes up with this absolute shit?
- https://www.nytimes.…ideaist
- I THINK its done by https://www.flowersh….ideaist
- Well makes sense, a design shop in New York that has no idea what makes Toronto Toronto. How is this going to inspire the next gen of girls to pick up a stick_niko
- No creativity, no imagination. Completely uninspired hack job. Misses the mark on a million levels._niko
- Yeah, it's kind of "meh"; works BUT uninspired / unimaginative IMO as well.
Meh.ideaist - The logo itself is fine...for a yacht club or something._niko
- If i was the client i would have shoved this up the agencies arse for two reasons. 1. Symbolically, the orb represents the power of God and it's a reminder...Morning_star
- to the monarch that their authority derives from above. And most importantly 2. The Orb shape is not a million miles away from the male gender symbol.Morning_star
- If you're gonna make up ridiculous justification for the symbolism in logos at least give it some thought.Morning_star
- wow great point about the male symbol_niko
- I've lived in Toronto for almost 50 years and not once have I heard anyone ever ever refer to it as the Queen City. not on signage not on ads - fucking nowhere_niko
- silly logo is sillyutopian
- lol orb of unity. ughGnash
- The sharp lines on that T really convey a sense of precision and presence.monNom
- More Catholic private school than women's hockey team.i_monk
- Yeah monk actually quite nice in that context_niko
- Feels religious.monospaced
- There’s a cross, a snake, and a forbidden appleGnash
- A little Catholic Church a little monarchy a little colonial roots this is perfect, we don’t want little squaw girls or dirty immigrants taking up the sport_niko
- oh wait, I forgot about the orb of unity, scratch that last comment_niko
- I keep wanting to say "specters"monNom
- spectres would be so much better_niko
- Nairn-4
- GMiesfan
- Was this done in canvajamesbeat
- people with money have no taste, and thats a fact.milfhunter
- Agree, the tackier it is the more they spend on it_niko
- Shitty branding for shitty carsOBBTKN
- Like wtf is this https://tinyurl.com/…_niko
- _niko - I don't know, but given the rest of the branding, I can only assume 'some sort of coffee tamper'Nairn
- I wanna see it in use. It's so easy to slag off a piece of work without seeing it alive in the world.Ianbolton
- of course that font is called "exuberant"hans_glib
- April fools?i_monk
- LHBTQUARstewart
- lol @jamesbeatskinny_puppy
- @niko - touching tips ...skinny_puppy
- This is bad enough Pentagram could have done it.i_monk
- Agreed with Ian. Also, my problem isn't so much the wordmark, as it is what they've done with the actual cat logo. It reminds me entirely too much of Puma.Continuity
- They will get sued by Pumagrafician
- Come on it’s not a leaping puma it’s a pouncing jaguar huge difffernce!_niko
- WHO SHOT J.R.?!prophetone
- flol james. Also punches for that U.garbage
- haha niko sorry, my bad!Continuity
- They will get sued by Guggenheim for the "G"grafician
- Obviously we are not the target audience which is why it falls so flat. Makes me wonder who the target audience is though. Who chooses a jaguar these days?monNom
- Comments are wild
https://x.com/Jaguar…grafician - Apparently a new design vision is coming in December. It’ll be interesting to see how they reposition themselves in light of this new logo.monNom
- 'Well-off women and men in touch with themselves'. i'm guessing Jaguar are going full high-end consumer Dyson.Nairn
- Is this real life?utopian
- Ahhhhh those twitter comments are gold.
Rip_niko - For such a classic and refined company, this just doesn’t seem right. The capital g, the “fun” retro font, and the stripes just don’t speak jaguar to memonospaced
- @mono so true. @jamesbeat said... too funny because I was handed work from a canva intern today that had the same typeface... she's been mvd to the content teamcanoe
- FaguarChimp
- @Chimp you dirty boomer hehhsted
- Wow. HorribleGnash
- joguorKrassy
- _niko2
^
new creative director Mugatu
- Continuity4
Copy Nothing
- Luda4
Spurs announced an extension of their current brand and it's quite nice. I'm very happy the monogram is back.
https://tottenhamhotspurs.shorth…
- was chatting about this yesterday at work. What do you reckon? Looks like they could have a lot of fun with it, but Spurs fans are miserable cunts!Ianbolton
- It hasn't been well received but I think a lot has to do with the timing - the Ipswich loss right before an Int. break still tastes bad. Levy isn't popular.Luda
- BUT, modern sports is also a race for branding/recognition in the marketplace. I think the whole "brand remastered" is really good. Adding orange to the...Luda
- ...palette is brave as it's so close to red. The font changes are nice. The bespoke Spurs font can now be used in sentence case. Small touch but nice.Luda
- Levy is a dick and the fact they thought they were big enough to be part of the super league a few years ago was almost hilarious.Ianbolton
- But as a designer i'm all for seeing good football brands work and bring more life to the game.Ianbolton
- Spurs were invited to be part of it so it's obvious that they're a big enough BRAND to be involved, which is what the Super League was about.Luda
- But the gap between the board and the fans is big. The timing of this branding has been seen as "tone deaf". Only on-field success will appease fans.Luda
- This is a good one. Nothing major but nice all the same.HAYZ1LLLA
- A chicken on a Segway?skinny_puppy
- The bright secondary colours feel a bit too similar to the Premier League branding, which as become widely imitatedChimp
- cock on a ball :Probthelad
- minor tweaks really, hence the overblown super swish page showing it off - lots of movement to disguise the fact that not much has changed.hans_glib
- sadly i think they've blown the monogram. they've tried too hard and ended up ruining it.hans_glib
- Probably won't help them win the league #YNWAKnuckleberry
- VERY spursystoplying
- Nice cocksab
- Me likeGnash
- akiersky6
Ebay's new design system
- I mean is ebay still relevant?
Marketplace kind of bullied this, craigslist and any/all other classified(s) full on, eh?
Design system is slick AF though IMO.ideaist - Still relevant in EuropeOBBTKN
- ooh nice presentation!! Yup, love it.
Now, about that logo....Projectile - Very very well doneprophetone
- I quite like the site itself.. very nice.exador1
- not designed by pentagram.oey_oey
- It looks like a credit card company that's trying to be friendly. It sucks.cannonball1978
- Let’s call it a Swiss derivative. Also, a color palette that includes ALL colors, and a style that includes any type of illustration or photo. Real tight.monospaced
- Or are we just getting excited about pill shaped buttons and round corners again?monospaced
- TL!grafician
- hey look Uber!milfhunter
- This could be any brand these days.Chimp
- Sadly, it really could be any brand of the last decade.monNom
- It's a great presentation but it's hard to judge in this context. All those bells and whistles will never be seen all at the same time.CyBrainX
- I mean is ebay still relevant?
- sarahfailin3
qBn
