Rebrand of the Day
Rebrand of the Day
Out of context: Reply #7
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- 15 Responses
- Nairn-4
- GMiesfan
- Was this done in canvajamesbeat
- people with money have no taste, and thats a fact.milfhunter
- Agree, the tackier it is the more they spend on it_niko
- Shitty branding for shitty carsOBBTKN
- Like wtf is this https://tinyurl.com/…_niko
- _niko - I don't know, but given the rest of the branding, I can only assume 'some sort of coffee tamper'Nairn
- I wanna see it in use. It's so easy to slag off a piece of work without seeing it alive in the world.Ianbolton
- of course that font is called "exuberant"hans_glib
- April fools?i_monk
- LHBTQUARstewart
- lol @jamesbeatskinny_puppy
- @niko - touching tips ...skinny_puppy
- This is bad enough Pentagram could have done it.i_monk
- Agreed with Ian. Also, my problem isn't so much the wordmark, as it is what they've done with the actual cat logo. It reminds me entirely too much of Puma.Continuity
- They will get sued by Puma********
- Come on it’s not a leaping puma it’s a pouncing jaguar huge difffernce!_niko
- WHO SHOT J.R.?!prophetone
- flol james. Also punches for that U.garbage
- haha niko sorry, my bad!Continuity
- They will get sued by Guggenheim for the "G"********
- Obviously we are not the target audience which is why it falls so flat. Makes me wonder who the target audience is though. Who chooses a jaguar these days?monNom
- Comments are wild
https://x.com/Jaguar…******** - Apparently a new design vision is coming in December. It’ll be interesting to see how they reposition themselves in light of this new logo.monNom
- 'Well-off women and men in touch with themselves'. i'm guessing Jaguar are going full high-end consumer Dyson.Nairn
- Is this real life?utopian
- Ahhhhh those twitter comments are gold.
Rip_niko - For such a classic and refined company, this just doesn’t seem right. The capital g, the “fun” retro font, and the stripes just don’t speak jaguar to memonospaced
- @mono so true. @jamesbeat said... too funny because I was handed work from a canva intern today that had the same typeface... she's been mvd to the content teamcanoe
- FaguarChimp
- @Chimp you dirty boomer hehh********
- Wow. HorribleGnash
- joguorKrassy
