Rebrand of the Day
Rebrand of the Day
Out of context: Reply #6
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- _niko0
Toronto unveils new name and logo for woman's pro hockey team.
Toronto Scepters.
Pays homage to Queen street (for some reason) and and also since Toronto is known as the Queen city (by absolutely no one)
orb of unity. fuck off, seriously who comes up with this absolute shit?
- https://www.nytimes.…ideaist
- I THINK its done by https://www.flowersh….ideaist
- Well makes sense, a design shop in New York that has no idea what makes Toronto Toronto. How is this going to inspire the next gen of girls to pick up a stick_niko
- No creativity, no imagination. Completely uninspired hack job. Misses the mark on a million levels._niko
- Yeah, it's kind of "meh"; works BUT uninspired / unimaginative IMO as well.
Meh.ideaist - The logo itself is fine...for a yacht club or something._niko
- If i was the client i would have shoved this up the agencies arse for two reasons. 1. Symbolically, the orb represents the power of God and it's a reminder...Morning_star
- to the monarch that their authority derives from above. And most importantly 2. The Orb shape is not a million miles away from the male gender symbol.Morning_star
- If you're gonna make up ridiculous justification for the symbolism in logos at least give it some thought.Morning_star
- wow great point about the male symbol_niko
- I've lived in Toronto for almost 50 years and not once have I heard anyone ever ever refer to it as the Queen City. not on signage not on ads - fucking nowhere_niko
- silly logo is sillyutopian
- lol orb of unity. ughGnash
- The sharp lines on that T really convey a sense of precision and presence.monNom
- More Catholic private school than women's hockey team.i_monk
- Yeah monk actually quite nice in that context_niko
- Feels religious.monospaced
- There’s a cross, a snake, and a forbidden appleGnash
- A little Catholic Church a little monarchy a little colonial roots this is perfect, we don’t want little squaw girls or dirty immigrants taking up the sport_niko
- oh wait, I forgot about the orb of unity, scratch that last comment_niko
- I keep wanting to say "specters"monNom
- spectres would be so much better_niko