USA Today rebrand

Out of context: Reply #15

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  • TheBlueOne0

    "Well, how is this different than that disastrous Gap rebrand a few years back. You know, the whole square thing?"

    "Well this is a circle."

    "Uh-huh, go on."

    "That was a square."

    "I think I am starting to understand your vision here..."

    "Yes, that was a square, in a solid block of color. This is a circle. In different blocks of color. Are you seeing what I am seeing here? Are you grokking me?"

    "I think so...these are...circles. I am sold. Let's make the pitch."

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