JC Penny Logo
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- instrmntl0
is that really the logo? surely you can't be serious.
- dbloc0
- Who is making this shit? White on white text?? Are they selling band uniforms?? My god...CanHasQBN
- The logo is sitting right on top of that drum. What a shitty crop. Details, people.. details!CanHasQBN
- They didn't capitalize the headline, but bothered to add a periodmonospaced
- dbloc0
- Look at how the red vibrates against the blue sky, and the blue in the logo clashes with the blue sky...CanHasQBN
- that red against that blue makes me want to have an epileptic seizurefooler
- At least with the previous logo you could reverse it out in all white. How would you reverse this new logo??? It's so stupid.CanHasQBN
- this whole thing is offense!monospaced
- instrmntl0
that is the worst fucking logo i've ever seen in my life. this includes student logos.
- ********0
not a memorable logo at all
- randommail0
JCP + American Flag =
a message that says "we're close to bankruptcy just like 'merica."
- randommail0
On a serious note,
I truly dislike this kind of marketing strategy shit that happens so often in Corporate America.A logo should be a distinct symbol that will eventually be imbued with a company's brand values or ideals. It should be a blank slate that people will eventually fill in with their notions of that company.
But the WTF is this shit, just taking an abstracting of the American flag, throwing your letters into it with little consideration for typography or counterform, and saying your brand IS the USA. You can't just appropriate another brand's equity in an attempt to "kickstart" your failing business.
- numero10
Does anyone know which agency did it? Or do they have an in house team?
This just makes me wonder how much they paid for a logo like that.- they use mother new york, black agency minneapolis and in-house, that i know of.johnny_wobble
- ron johnson is their new ceo. he was at target, then he created the apple store concept.johnny_wobble
- ********0
is good corporate graphic design going away?
has the process been corrupted?
film at 11.
- dbloc0
Who created this logo?
Update: The logo was designed by Brand Advisors of San Francisco, under creative director Tom Suiter, the Wall Street Journal reports.
For advertising, Creativity reports JCPenney is working with ad agencies Peterson Milla Hooks (PMH) and Mother, having fired Saatchi & Saatchi in December.
Who signed off on it?
JCPenney CEO Ron Johnson and president Michael Francis.
- MondoMorphic0
^^ They should have repackaged one of these older logos. lol
- epigraph0
I am going to PENNEY'S. How the fuck hard is that to understand.
- ********0
penneys was deemed to fem in the 70s
- too********
- lived in the USA for 2 years and thought JC Penny was females only until my mum dragged me in one dayStugoo
- too
- i_monk0
^^^^ reminded me of this
http://ministryoftype.co.uk/word…Where did all the handwritten store logos go?
- sabatizer0
Look at who is involved (agencies and executives) and their marketing strategy. ( http://adage.com/article/news/jc… ) The strategy is nothing new, but certainly notable that such a big company is doing something so bold and against the grain. When shareholders and corporate boards etc are involved that is not easy. The logo might not be great now but give it a year or so to work the kinks out of how it's used. Jury is still out but definitely a company to keep an eye on from a branding perspective.
- they talk such shit - "We have the opportunity to capture the consumer's imagination on a monthly basis," Mr. Francis said. "Owning the month is a significant opportunity for us."Amicus
