JC Penny Logo
JC Penny Logo
Out of context: Reply #30
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- randommail0
On a serious note,
I truly dislike this kind of marketing strategy shit that happens so often in Corporate America.A logo should be a distinct symbol that will eventually be imbued with a company's brand values or ideals. It should be a blank slate that people will eventually fill in with their notions of that company.
But the WTF is this shit, just taking an abstracting of the American flag, throwing your letters into it with little consideration for typography or counterform, and saying your brand IS the USA. You can't just appropriate another brand's equity in an attempt to "kickstart" your failing business.