JC Penny Logo

Out of context: Reply #33

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  • dbloc0

    Who created this logo?

    Update: The logo was designed by Brand Advisors of San Francisco, under creative director Tom Suiter, the Wall Street Journal reports.

    For advertising, Creativity reports JCPenney is working with ad agencies Peterson Milla Hooks (PMH) and Mother, having fired Saatchi & Saatchi in December.

    Who signed off on it?

    JCPenney CEO Ron Johnson and president Michael Francis.

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