JC Penny Logo

Out of context: Reply #40

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  • sabatizer0

    Look at who is involved (agencies and executives) and their marketing strategy. ( http://adage.com/article/news/jc… ) The strategy is nothing new, but certainly notable that such a big company is doing something so bold and against the grain. When shareholders and corporate boards etc are involved that is not easy. The logo might not be great now but give it a year or so to work the kinks out of how it's used. Jury is still out but definitely a company to keep an eye on from a branding perspective.

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    • they talk such shit - "We have the opportunity to capture the consumer's imagination on a monthly basis," Mr. Francis said. "Owning the month is a significant opportunity for us."Amicus
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