GAP to return to old logo
GAP to return to old logo
Out of context: Reply #62
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The only real negative associations come from people like us in the design and branding areas. To the hundreds of thousands of other people that have been led to the Gap site through twitter, facebook, news articles everywhere etc this is at the very least a reminder to them that Gap exists. I for one had a look through the site and might have even bought something if they shipped to the UK. It's marketing genius because the whole interwebs is talking about them and let's face it, having a questionable logo isn't exactly the most negative thing you can associate with a brand.
- seriously. this whole stunt offended us 100x more than the average non-designer visiting their site...iCanHasQBN
- ...just to see what the new logo is all about.iCanHasQBN