GAP to return to old logo
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- hellojeehae0
weakkk
- rusty_ace0
I'm open to new good design. not bad new design. It was just a bad logo.I would hope that logo had to be a watered down version of the original design...in the end that logo was probably designed by committee which ended up unremarkable and hated. They didn't gain anything by redesigning it, other then out cry, however good or bad the original logo was...it was unmistakable. the fact that the new logo needed a gradient to keep it legible...should tell you a lot.
- intVal0
No way, can't believe this, i kinda like the new one, gives a new style.
- user_00110
The old logo sucks too. Just switch it to helvetica and thats it.
- marychain0
God I hate marketing-speak
"Now, given the passionate outpouring from customers that followed, we've decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next phase of Gap."
What a roundabout way to say "we fucked up"
- utopian0
The advertising firm that created the new GAP logo, Laird & Partners actually creates some pretty solid work...
- they kearn their logo like a bitch tho...pango
- Looking at the last works they did for Gap (2009). You can see the transition to the 'future' logodasmeteor
- Holy fucking jpeg artifacts... What an embarrassing site.jasonistaken
- still loading, closed window.DRIFTMONKEY
- sseo0
however bad it was, it seems so cowardly to back down now. like people will care in 3 months.
- scarabin0
what does the blue box mean anyway?
- desmo0
corporate hacks!
- Douglas0
my window looks directly across into the GAP headquarters. I've been watching them closer the past couple days, and nothing seems to have changed.
- throw a few rocks at the window and see what happensDodecahedron
- yes and then get the phone numbers to the desks that you can see and prank call them all day longSrSamaurai
- lolakrok
- ukit0
I thought the whole point was the negative reaction from the rest of the web (Twitter, Facebook). After all, who gives a shit what a few designers say, what are there like 12 of us?:)
This was the first time the general public weighed in on a company redesign, and obviously they didn't like it. The company's reaction didn't inspire much confidence either.
Did they get hits? Sure - but that's a short term benefit that will be gone in a week when those news stories fall off the front page. Seems like a pretty big hit to your reputation just to get traffic.
Anyway, who knows, but obviously companies do fuck these things up sometimes, here's another example just today.
- jetSkii0
I wonder how much hidden promotional goods Gap is hiding that were originally supposed to go out, promoting the newer logo.
- yeah and how much clothing they put it onDodecahedron
- Yea and how much it all sucks anyway.dbloc
- Dodecahedron0
What an awkward way to launch and then withdraw a shit new logo . Its like they didn't think this through at all.
- or perhaps viral marketing at it's finestinkpink
- well... possibly I was thinking that. Still very awkward. Not sure exactly what they accomplished. Made their customer base more sentimental about their brand.Dodecahedron
- customer base get all passionate and sentimental.Dodecahedron
- lukus_W0
A perfect campaign. They've achieved a lot - for little.
- think this was intentional?Dodecahedron
- yupinkpink
- completely .. corporations are generally run by very clever people.lukus_W
- definitelyduckofrubber
- i guess they didn't have anything to losesseo
- if infact they are withdrawing the logo, i am 99% convinced this was all plannedinkpink
- Gimme a break. Not everything is planned.ukit
- ItTango0
we've been had.