New Gap Logo Fail
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- chumchut0
interview with "the man" himself:
http://www.fastcodesign.com/1662…
- randommail0
Does crowdsourcing only affect logo design?
Can crowdsourcing have an affect on large scale projects that require lots of manpower and time? For example, would The Gap crowdsource a redesign & development of their entire new e-comm website? Or could they crowdsource the interior architecture of their stores (more than just a sketch)Are we simply witnessing the demise of a bastion of high-profit margin graphic design?
- The demise of that bastion has been greatly exaggerated...:)ukit
- graham0
Wordart?
- Fax_Benson0
Agency: what's your demographic?
GAP: squares
Agency: we've had an idea
- hellojeehae0
hahahhaha wha... who designed this
- monkeyshine0
Dunno if this was posted. It took Laird 2 years to design this? http://adage.com/article?article…
- akrok0
not up on brand new, yet.
>> http://www.underconsideration.co…
- iCanHasQBN0
- +1akrok
- Absolutely retarded... Has to be some sort of viral thing... Fucking marketing people.non
- Or like Pepsi changing their logo.soundsinsilence
- actually the coca cola logo changes every couple of years, probably changes 50 times alreadyMiguex
- dude, but the bones of the coca cola logo were always the same. its just the frilly treatments around it were changed.iCanHasQBN
- changed.iCanHasQBN
- benfal990
Seriously... that new logo made his way to the final approval... How can it be possible?? They surely worked with a super mega shitty branding company.
- Tofslie0
Notice how they had to make it a gradient because the P probably would have gotten lost in the dark blue, their brand color.
- akrokdesign0
^
yes, you can. why not? more and more shit will go that road. that's for sure.- they can say. we need 5 templets. etc.akrokdesign
- programming wise, they might not go there. but design. yes.akrokdesign
- ukit0
I doubt it. How can you crowdsource an entire site, or an iphone app, or a TV commercial? You can't crowdsource something that takes weeks or work and multiple revisions. Just doesn't make sense.
- http://en.wikipedia.…ribit
- Doesn't really have much to do with a design contest. I mean sure, it's created by users but that's where the similarity ends.ukit
- hellojeehae0
is this a joke? i am so confused ... i dont want this to be real