New Gap Logo Fail
New Gap Logo Fail
Out of context: Reply #85
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this is the result of mega huge agencies and their over blown egos.
bottom line, if you "don't get it", then you're the idiot. never mind if it fulfills the brief or not. it serves only the ego of the designer and whether or not he/she can sell it. I would love to see how they rationalised their design process.
disgusting piece of work.