Crispin Porter + Bogusky
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- vaxorcist0
My best experiences were in small agencies run by renegades and refugees who left big agencies and have a clear memory to not repeat the bad side of that world..... but they do know how to work with clients ....
I agree, the "smarty-humor" ads are what folio schools teach, and what agencies seem to want to see in a book, but are rapidly declining in the actual business....
- fate_0
Janne: The increasing fragmentation of cable television (your viewers are scattered), the rise of Tivo (they skip your ads), contrasted with the ever increasing ad buy costs (it's expensive to buy).
The slow death of print publications, again thanks to fragmentation and oversaturation (Conde Nast, et. al.)
The fact that Generation Y spend more time on computers than they do watching television. The availability of alternate media.
There's a reason digital advertising dollars spent actually grew during the recession. Traditional venues are too expensive and too ineffective.
- fate_0
The 30 second spot isn't going anywhere for a while, but it's still an outdated concept. Broadcasting is the past.
- Wouldn't entirely agree with that. I think we will just see it integrated in different channels.harlequino
- Broadcasting still has a role, but it won't be as the centerpiece of marketing it used to be.fate_
- I agree with Harlequinobabaganush
- fate_0
janne: last thing I'll say about it. Many consumers never come into contact with a traditional ad "message" (like a tv ad or a print ad). They'll be online, searching Amazon. Or they'll be wandering through a retail store.
So their first experiences with a brand will often be the design of the product. The packaging when they see it in the store, the company's website, and the aesthetics of the product itself. So the design aspect of a product has to, and is, taking on an increased role in helping sell those products.
It's a bit common sense, but that little rant places the rise of design's importance within a bigger context, against the decline of advertising. That's why more money is shifting towards design spending.
- good reasoning. cheers. if you got any links to more articles covering this, i'd appreciate!janne76
- harlequino0
Sort of riffing off fate_ here, but my own take on it is that I really believe we will see even greater integration of entertainment content an marketing. Not necessarily in some god awful product placement everywhere kind of thing (although there will be that too), but more of brands getting into the entertainment business in a way. Almost a throwback to the fifities in how entire shows were "brought to you by Geritol."
For example - perhaps an entire (formerly television) series will come out, entirely owned and sponsored by Maxwell House. But they partnered with Netflix, and you can only see it there. No other ads or recognizable products are ever present, except for Maxwell House. So you are watching a "Mad Men" quality show, but it's all brought to you by the brand.It's already been tested a bit. American Eagle partnered with MTV to create "It's a Mall World," which ran online and back to back with 'The Real World."
Just my humble prediction.
- agree. high quality content will attract no matter who presents it. expensive though.monNom
- vaxorcist0
....even more riffing, but here goes....
CP+B not long ago WAS the online renegade we all talk about being the future.... they did Subservient Chicken and other such pranks, like getting people to dump body bags in front of tobacco company offices for an anti-smoking campaign....
THEN, they probably had to make, uh, real money, so they, uh, got into the, uh, TV and print ad biz.... the Mini campaign was nice, there were some Microsoft missteps with Seinfield and Bill Gates, but their focus group showing Vista to people was quite interesting...
So... hmmm....who did that campaign in Boston for cartoon Network that got investigated by homeland security? Interference, inc
- tasty0
I had sex with a girl who worked there. I liked it.
- did she?shitehawke
- for 3 months or so.tasty
- not so much!OSFA
- version30
it does say "Bogus" right?
- supersalzman0
I believe the top of the thread talked about interning. So my 2-cents are, it's an interns world. If you want to intern... go nuts... fill your boots.
Free work for agencies, and a nice shiny ad in your book and off you go. Just don't think about getting promoted or even hired as an intermediate at another agency.
The new business model: Senior people at the top. Interns, juniors and freelancers at the bottom. That's it.
- maybe new ad boutique model is a handful of former interns + a laid off account personvaxorcist
- OSFA0
Janne: ..... I didn't have anything to say, just liked how everyone is bashing you... ;)
- whitewolf0
I applied to the Boulder office and got the gig at the Miami office. Trying to convince to switch me to Boulder if I accept, but it sounds like it's all filled up.
I just visited Vancouver, live in the mountains of NC, and the thought of Miami for the winter makes me want to cry, especially since I got out the snowboard this weekend.
I'm about a year out of school, worked at an agency, saved up, then got a gig filming and living in a village in Sudan, got back a few months ago.
So, there isn't much risk involved for me. Think I would have a blast. And will be making the same $$ as these crappy freelance clients who dont pay on time.
- Crappy freelance clients??? Mine always pay within 8 months!supersalzman
- must be nice!OSFA
- MisterPants0
I interned @ CP+B. For me, it was a pretty great experience.
My ultimate advice is that you will get out of your experience exactly what you put into it.
I'm still @ the
- agency.MisterPants
- did you put cock in then?BIGGESTDOGINTHEWORLD
- OSFA0
Quick question... how long is one supposed to intern? I met a guy that was an intern there for almost a year or more... I mean wtf! do they get paid?
- interns get paid yesversion3
- but they have to share a glockharlequino
- haha sorry if it seemed like a stupid question but I know some places dont pay shit... besides screw you v3! ;)OSFA
- MikeDubs0
Boulder, CO is a pretty nice place. You could do a lot worse.
- whitewolf0
Yeah i'm really hoping I get out to Boulder!
- OSFA0
Hmmm Alex Bogusky Resigns From MDC.
In recent years, the legendary creative exec had less input at holding company's flagship agency Crispin Porter + Bogusky...
- Douglas0
^
yeah, lots of news on this today
http://gawker.com/5577394/alex-b…i'm sure he'll coast on consulting for awhile and then eventually start a new venture like the rest of them.
- he wrote a diet book..... no burger king in it... it was called "the nine inch diet"vaxorcist