Crispin Porter + Bogusky
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- harlequino0
Sort of riffing off fate_ here, but my own take on it is that I really believe we will see even greater integration of entertainment content an marketing. Not necessarily in some god awful product placement everywhere kind of thing (although there will be that too), but more of brands getting into the entertainment business in a way. Almost a throwback to the fifities in how entire shows were "brought to you by Geritol."
For example - perhaps an entire (formerly television) series will come out, entirely owned and sponsored by Maxwell House. But they partnered with Netflix, and you can only see it there. No other ads or recognizable products are ever present, except for Maxwell House. So you are watching a "Mad Men" quality show, but it's all brought to you by the brand.It's already been tested a bit. American Eagle partnered with MTV to create "It's a Mall World," which ran online and back to back with 'The Real World."
Just my humble prediction.
- agree. high quality content will attract no matter who presents it. expensive though.monNom
- whitewolf0
i'm calling BS, i think it would be great
- Douglas0
^
yeah, lots of news on this today
http://gawker.com/5577394/alex-b…i'm sure he'll coast on consulting for awhile and then eventually start a new venture like the rest of them.
- he wrote a diet book..... no burger king in it... it was called "the nine inch diet"vaxorcist
- whitewolf0
Yeah i'm really hoping I get out to Boulder!
- MikeDubs0
Boulder, CO is a pretty nice place. You could do a lot worse.
- harlequino0
Yeah I know some former and current peeps there. The bottom line is that you will work very very long hours in an intense and exciting environment, but will most likely be able to tout a pretty awesome book of work.
If you're young, in your early 20s with no real commitments or family, and can pick up to move to CO, then maybe it's for you.
If you want your own time outside of work, or if you have a family, it's probably not.
- d_rek0
Had a close friend of mine intern there. Basically what harlequino described above.
It's essentially a sweatshop with long, long long long long hours. Although in all honesty i was kinda disappointed that he wasn't able to walk away with more filler for his folio. He was a gear-in-a-cog type thing.
Also, it's advertising at it's worst, which is the antithesis of my existence.
But if that's your thing then good luck.
- vaxorcist0
....even more riffing, but here goes....
CP+B not long ago WAS the online renegade we all talk about being the future.... they did Subservient Chicken and other such pranks, like getting people to dump body bags in front of tobacco company offices for an anti-smoking campaign....
THEN, they probably had to make, uh, real money, so they, uh, got into the, uh, TV and print ad biz.... the Mini campaign was nice, there were some Microsoft missteps with Seinfield and Bill Gates, but their focus group showing Vista to people was quite interesting...
So... hmmm....who did that campaign in Boston for cartoon Network that got investigated by homeland security? Interference, inc
- vaxorcist0
hmmmm.... hotshop creative agencies seem to have a creative lifespan, then... something else takes over.... either they become factories, get bought, or split up and go small creative boutique.... It seems CP+B has gone factory, but I'm not sure...
One thing they were good at was getting clients to actually do outrageous stuff, that's a skill that's really, really worth learning, if they still can do that.... being a production monkey may be too far away from that, but being on a bunch of creative pitches can really, really change the way you think about how to get clients and how to sell your crazy ideas....
I once worked at a cool creative shop, had no idea how lucky I was till I worked elsewhere... but the cool shop got bought and people split off to start their own boutique agencies...
- vaxorcist0
I'm waiting for somebody inside CP+B to write a book like "Where the Suckers Moon" .... which was written in the 90's about Weiden Kennedy, it's a great insight into the total seat-of-the-pants pitch moment that takes over an agency trying to get a pitch, then the campaign....
- tasty0
I had sex with a girl who worked there. I liked it.
- did she?shitehawke
- for 3 months or so.tasty
- not so much!OSFA
- version30
it does say "Bogus" right?
- supersalzman0
I believe the top of the thread talked about interning. So my 2-cents are, it's an interns world. If you want to intern... go nuts... fill your boots.
Free work for agencies, and a nice shiny ad in your book and off you go. Just don't think about getting promoted or even hired as an intermediate at another agency.
The new business model: Senior people at the top. Interns, juniors and freelancers at the bottom. That's it.
- maybe new ad boutique model is a handful of former interns + a laid off account personvaxorcist
- FredMcWoozy0
I heard it was like this, if you're into that type of stuff. Cool.
- LOLutopian
- hashowpony
- haha!!ifeltdave
- This is accurate.MisterPants
- OSFA0
Janne: ..... I didn't have anything to say, just liked how everyone is bashing you... ;)
- jaylarson0
"meat market" for the machine?
- utopian0
Their reputation is tarnished for life!
*Interns know not to apply their, what crying shame.
* Except for whitewolf