Crispin Porter + Bogusky

Out of context: Reply #22

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• fate_0

  Janne: The increasing fragmentation of cable television (your viewers are scattered), the rise of Tivo (they skip your ads), contrasted with the ever increasing ad buy costs (it's expensive to buy).

  The slow death of print publications, again thanks to fragmentation and oversaturation (Conde Nast, et. al.)

  The fact that Generation Y spend more time on computers than they do watching television. The availability of alternate media.

  There's a reason digital advertising dollars spent actually grew during the recession. Traditional venues are too expensive and too ineffective.

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  • cheers...janne76
  • basically if you're an interactive designer, you're fine.ifeltdave

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