Crispin Porter + Bogusky

Out of context: Reply #25

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  • harlequino0

    Sort of riffing off fate_ here, but my own take on it is that I really believe we will see even greater integration of entertainment content an marketing. Not necessarily in some god awful product placement everywhere kind of thing (although there will be that too), but more of brands getting into the entertainment business in a way. Almost a throwback to the fifities in how entire shows were "brought to you by Geritol."
    For example - perhaps an entire (formerly television) series will come out, entirely owned and sponsored by Maxwell House. But they partnered with Netflix, and you can only see it there. No other ads or recognizable products are ever present, except for Maxwell House. So you are watching a "Mad Men" quality show, but it's all brought to you by the brand.

    It's already been tested a bit. American Eagle partnered with MTV to create "It's a Mall World," which ran online and back to back with 'The Real World."

    Just my humble prediction.

    harlequino 0Permalink
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    • agree. high quality content will attract no matter who presents it. expensive though.monNom
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