Crispin Porter + Bogusky

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• fate_0

  janne: last thing I'll say about it. Many consumers never come into contact with a traditional ad "message" (like a tv ad or a print ad). They'll be online, searching Amazon. Or they'll be wandering through a retail store.

  So their first experiences with a brand will often be the design of the product. The packaging when they see it in the store, the company's website, and the aesthetics of the product itself. So the design aspect of a product has to, and is, taking on an increased role in helping sell those products.

  It's a bit common sense, but that little rant places the rise of design's importance within a bigger context, against the decline of advertising. That's why more money is shifting towards design spending.

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  • good reasoning. cheers. if you got any links to more articles covering this, i'd appreciate!janne76

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