IKEA goes Verdana
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- 85 Responses
- BaskerviIle0
biggest mistake ever!
- schjetne0
Wow! What the hell were they thinking?
- Coffeemaker0
Jesus, big deal. I am going to cry in the corner now.
- Shut up, you whore.schjetne
- gfy!Coffeemaker
- I'll go fuck YOU. + Leave a nice tip on the bedside table the next morning.schjetne
- You all steamed up yet? I am.schjetne
- i could use the tip!Coffeemaker
- ooh all naked now.. ;)Coffeemaker
- flashbender0
Do you really think their core customer base is going to notice and even if they do notice, do you think they'll care?
- Then why change it?Ruffian
- YES THEY CARE. THEY WILL GO ELSEWHERE. THEY'LL GO TO.. TO.. TO...Coffeemaker
- whatever.. SOMEWHERE!Coffeemaker
- I know, we might as well start making ugly shit because nobody cares anyway, right?schjetne
- < right, because font face is the sum total of design.flashbender
- You ever looked at IKEA advertising? The Futura is a pretty big part of it. And Verdana is ugly as sin.schjetne
- I don't disagree, my point is the people who spend the most money there are going to be unperturbedflashbender
- maybe they'll shrug and say, oh, the text looks differentflashbender
- i rather like veradana, also i can care less for fonts, not everyone cares like you do..epill_
- So, branding decisions have no real value in the business world?CyBrain
- pablo_280
is this a viral for typophile dot com ?
- schjetne0
I just changed from Myriad to Futura by the way.
- stupidjimbojones
- You're right. I'll change back :(schjetne
- smartjimbojones
- jimbojones0
The CEO noticed they used different fonts online and in the catalogue, so he asked to change that. Their Futura was one of the best too, best S and C at least...
- Coffeemaker0
in response to schjetne's comment in the note up right somewhere there: yes, we are increasingly forced to make ugly shit. because it is not aesthetics that drives the world. it is marketing. black hole people. people without soul.
if you want to make beautiful things DON'T BE A DESIGNER!
go create art.
and schjetne, you make awesome photos and shit!!!
- you sound like my art school teacherbrandelec
- maybe i should become an art school teacher...Coffeemaker
- jimzyk0
fools.
thats ikea gone now.
wait and see.
- Coffeemaker0
i think people will go back to buying handstitched chesterfield sofa's after this occurence...
- neverblink0
Yeah, had read this on typophile already.. it's a shame
- raf0
- meowwshitehawke
- Ah yes, WTF with that?!?!?ItalianStallion
- hehejimzyk
- heheceiling_cat
- That's why it only costs $29, they saved alot of money not hiring a designer.EightyDeuce
- raf0
- Not true, the logotype is the same, the Audi below is the new corporate font.jimbojones
- it might look the same to you, but I see color/ size and shape variation on the isotype as well.Meeklo
- the rings are slightly different, the top ones seem brushed, the bottom ones more chrome, also the bevel is differentvaxorcist
- the "logotype" is the same. of course the rings are different you everyone except you is fucking blind?jimbojones
- no, we are designers and we just notice these sort of things more often than non designers :)Meeklo
- why does re-branding always sucks?Corvo2
- penelope0
They switched because they wanted a matching look for print and web. There were numerous problems with the agencies working on their stuff not being consistent with their font choices on the web. The decision was completely misguided though because they're creating an IKEA Verdana which while closer, won't match the system version of Verdana and lacks any personality.
- true. and so this is the beginning of the end.Coffeemaker
- Horrifying reason to change a corporate font.schjetne
- also if you were paying attention, the shift has been taking place for about 6 months now.penelope
- No. They will not create IKEA Verdana.sandrinho
- < think thats the reason.TomBac
- Coffeemaker0
does anyone know how many people work at IKEA worldwide?
They will all lose their jobs as a result of this font change.
You know how this is going to fuck up the economy?- no more ikea in 2012... we're all fucked!flolcube
- that is certainCoffeemaker
- TheBlueOne0
It's Microsoft's world, we just live in it.
- Meeklo0
amen
- JBF0
Join the Facebook group!
Stop IKEA going Verdana!
http://www.facebook.com/group.ph…
- benfal990
Look like when they printed the catalogue, they haven't had the right font installed and verdana was the default one
- lol.. That could get the guy responsible firedAlexanderDK
- hehe ;-)SimonFFM