IKEA goes Verdana
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- 85 Responses
- colin_s0
it's pretty stupid to change to verdana, much less over the idea that you want your web brand to match your print brand. designing for the web is still in it's infancy; CSS3 is still coming, which i am sure will be the next step in what will be many to allow for the use of any typeface, cross-browser, cross-platform.
we're not there yet, but i am sure the internet will get there, and pretty soon. it's an awfully shortsighted thing to do, rebrand to a poor typeface due to a temporary lack of technology. the ways to do this ARE being developed, and it's a shame to see something like this happen.
- what does this have to do with CSS?7point34
- it's ability to render futuraversion3
- @font-facemikotondria3
- colin_s0
it's pretty stupid to change to verdana, much less over the idea that you want your web brand to match your print brand. designing for the web is still in it's infancy; CSS3 is still coming, which i am sure will be the next step in what will be many to allow for the use of any typeface, cross-browser, cross-platform.
we're not there yet, but i am sure the internet will get there, and pretty soon. it's an awfully shortsighted thing to do, rebrand to a poor typeface due to a temporary lack of technology. the ways to do this ARE being developed, and it's a shame to see something like this happen.
- Coffeemaker0
- HAHAHAHAHAHAAHAHAMeeklo
- that lady on the bottom left is not digging verdana so muchMeeklo
- no but she is a grumpy old design historian specialized in typographic history..Coffeemaker
- she needs cheap furniture too though...Coffeemaker
- hahaMeeklo
- lol niceset
- Josev0
I don't mind the use of Verdana in all caps for heads on the web, but it really looks bad in the promotional text, where there are different font sizes, mixed cases, numbers, etc. Futura's geometric forms worked well in those instances.
- Folgers_Crystals0
Shh...
We've secretly replaced Ikea's font with a similar but different typeface. Let's see if anyone notices.
- Ha. Well played. Now time for a heavenly coffee, says Chock Fulla Nuts.TheBlueOne
- Ikea's coffee is better than FolgersJosev
- jimbojones0
The truth is, Verdana looks like dogshit when printed. All caps, mixed cases, mixed sizes: still dog shit.
- lukus_W0
Maybe it's a money thing .. cost cutting?
- Meeklo0
Boycott scotland!
- Coffeemaker0
i fucking swear Lucifer is behind this...
- janne760
Call me weird, but i honestly think, and i am serious, that Comic Sans could actually work quite well. it's unambitious, playful and accessible.
and you need to think masses when you talk IKEA. that example wasn't so crazy above....
- Meeklo0
amen
- mathinc0
Personally I love Futura, however I wonder about it's future. The aperture of the 'a' and 'e' are a bit too restrictive for web, imo.
- Coffeemaker0
if it works though, this will be the end of the global financial crisis.
props to the brave people for making this move.
- brandelec0
- verandas?Meeklo
- HAHAHAHAHAHAHA OH MY GOD BEST ONE YET!!!!!!!Coffeemaker
- hahahahaha +1i_monk
- That took me an embarrassingly long time to understand. And it's genius.schjetne
- really that one is brilliant.Coffeemaker
- johndiggity0
i believe futura is a now system font on mac, is it not?