IKEA goes Verdana

Out of context: Reply #15

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  • penelope0

    They switched because they wanted a matching look for print and web. There were numerous problems with the agencies working on their stuff not being consistent with their font choices on the web. The decision was completely misguided though because they're creating an IKEA Verdana which while closer, won't match the system version of Verdana and lacks any personality.

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    • true. and so this is the beginning of the end.Coffeemaker
    • Horrifying reason to change a corporate font.schjetne
    • also if you were paying attention, the shift has been taking place for about 6 months now.penelope
    • No. They will not create IKEA Verdana.sandrinho
    • < think thats the reason.TomBac
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