IKEA goes Verdana
IKEA goes Verdana
Out of context: Reply #5
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- flashbender0
Do you really think their core customer base is going to notice and even if they do notice, do you think they'll care?
- Then why change it?Ruffian
- YES THEY CARE. THEY WILL GO ELSEWHERE. THEY'LL GO TO.. TO.. TO...Coffeemaker
- whatever.. SOMEWHERE!Coffeemaker
- I know, we might as well start making ugly shit because nobody cares anyway, right?schjetne
- < right, because font face is the sum total of design.flashbender
- You ever looked at IKEA advertising? The Futura is a pretty big part of it. And Verdana is ugly as sin.schjetne
- I don't disagree, my point is the people who spend the most money there are going to be unperturbedflashbender
- maybe they'll shrug and say, oh, the text looks differentflashbender
- i rather like veradana, also i can care less for fonts, not everyone cares like you do..********
- So, branding decisions have no real value in the business world?CyBrain