Logo crit
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- VectorMasked0
That's not quite a logo imo.
The lines don't work. it makes is unnecessarily big. not to mention it won't be reproduce well and consistently in either print or web.
Fix you letterspacing. FOr example the e-a combo is too tight.
Or try another typeface? one with more personality.
- Nairn0
Tell me they're not footprints. Please.
Have you done something weird with the font too?
- Cabein0
erm ya they footprints.
Made the L stand a little higher...
- utopian0
- hehe, great thread.VectorMasked
- HAhahha!jevad
- lolotronpaulPCcollins
- Nairn0
Simplify.
If that is indeed the name of their company, you need to focus on the word form - it's saying everything it can anyway, so you shouldn't really need to add much to it by way of a separate motif.
You could embellish or detail the text a little, but I'd not bother - I'd focus on making the letterage personable and distinct - I'd probably start doing this by finding a nice chunky, distinct and easy script. If I could then put a company line in a formal sans-serif underneath, then all the better (ie. something like 'A viacom company')
Brands like this need good style guides - not logos as such.
- think photos, think contexts, think colour arrangements and text tone, etc. etc.Nairn
- Cabein0
Cheers for the feedback Naim
- Nairn0
just my h.o. - i can imagine a few people on here being able to pull a neat trick in making a decent logo for something like that - but it's a few few. I just know I'd steer clear of that course personally.
- utopian0
Try using a simple, yet sophisticated symbol/mark that represents the word "leading" E.g. (an arrow, a compass, binoculars) And do not use and drop shadows, 3D effects, fades, etc... in/on/around the typeface.
- Hurley0
you might be able to make a nice symbol mark with your lines and feet and stuff try to creatively wrap them around eachother into some shape, form or symbol
- jevad0
Way too busy and generally all over the place. Like nairn said, simplify.
- doesnotexist0
it looks like you just typed out the text for the logo and picked a font. let's put a little more thought into it and maybe even DRAW something, eh? Christos.
- bulletfactory0
the lines, dots, and footprints can be elements that help pull your brand together as a whole, but what you have there is not a "logo". using those elements can be very valuable to ensure a unified look across the board - color palette, stroke weight, shape, line (on adverts, publications, website, collateral etc), but generally lack at this size for a logo.
for example: reduce the above to a business card w/ name and contact info and you have little more than some barely visible dots. these elements can be a part of the logo - but experiment with proportion and hierarchy of importance. what are you trying to convey?- .... what you have now does not convey "lead your life" it conveys meander around aimlessly. take another look.bulletfactory
- jimbojones0
2 ways to do it:
1. no brilliant idea, but brilliant execution. your idea is the first association of leading you life, it is so straight forward, plain boring. it just repeats what the name says. so do you need a symbol at all? choose a typeface that suits the name, modify it if needed and you got a decent logo which won't win you awards but won't make you turn red if another designer spots it.2. think a bit more. find a better metaphor for leading your life, write down everything you can think of, make a list. then take every word and write down everything you can think of when hearing that word. make connections, they don't have to be too obvious. it's just one approach of many. always print out what you do, start in black and white only, applying colour is simple. print it in various sizes, are all elements big enough? are the shapes in harmony or in contrast? the overall shape is important, you have three words here, so it probably be very horizontal. is there a way to tie all three words together with a symbol? can this symbol be a part of the words? make sketches, you can do them on screen, but the tools are too distractive, pen and paper are far better in channeling thoughts.
- uncle_helv0
Hahahaha this thread is funny!!
- Kiggen0
Your image mark is way to big, you could use elements like this
in the graphic devices. Your wordmark is unbalanced and very crude.
Alos throw the gradient out of it. If you want to use effects like that use in the implementation of the logo on the communication tools.
- kelpie0
Nairn has it bang on there. If you pick a personable typeface, maybe a script, maybe something more humanist than the above and just display the name, you can marry it up to graphic elements and real branding stuff like the correct tone of voice, the correct evocative imagery and you've nailed it.
Your one above tried too hard to do something already covered in the naming and ends up looking inappropriate and busy. That's just thinking about positioning and image, not even going into whether that mark would 'work' as a logo.
- kelpie0
just cos he sprang to mind, folkert's stuff is quite good for this kind of thing; look under logotypes.