Logo crit
Logo crit
Out of context: Reply #5
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- Nairn0
Simplify.
If that is indeed the name of their company, you need to focus on the word form - it's saying everything it can anyway, so you shouldn't really need to add much to it by way of a separate motif.
You could embellish or detail the text a little, but I'd not bother - I'd focus on making the letterage personable and distinct - I'd probably start doing this by finding a nice chunky, distinct and easy script. If I could then put a company line in a formal sans-serif underneath, then all the better (ie. something like 'A viacom company')
Brands like this need good style guides - not logos as such.
- think photos, think contexts, think colour arrangements and text tone, etc. etc.Nairn