Logo crit
Logo crit
Out of context: Reply #19
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- kelpie0
Nairn has it bang on there. If you pick a personable typeface, maybe a script, maybe something more humanist than the above and just display the name, you can marry it up to graphic elements and real branding stuff like the correct tone of voice, the correct evocative imagery and you've nailed it.
Your one above tried too hard to do something already covered in the naming and ends up looking inappropriate and busy. That's just thinking about positioning and image, not even going into whether that mark would 'work' as a logo.