Logo Crit...
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- 46 Responses
- Alpesh0
maybe it needs a reflection, shiny bevel and a dropshadow ;)
- lifterBARON0
i would just adjust the first f left and make a little room that way..
other than that fuck all the swooshes and drop shadows.. run that shit son!
- dirtydesign0
the weights of the letters feels off. almost looks arabic or something.
solid start though.- I think that's a good thing. Arabic writing is the Next Big Thing.i_monk
- horton0
have you considered a slight skew or italics? would make it a little more dynamic and italic f's sometimes have a nice little tail that might give the logo a little extra umph.
- ********0
I love how vines has become a standard option, like ligatures
- horton0
also i can't help but think there must be a nice way to incorporate a typographic "effect" to give the logo more meaning and really set it apart.. like a mirror on the ff so they face back to back.
great example would be the superfamous eight logo:
- sexydirtydesign
- very sexy, and no vines!!
Alpesh - Tight like white...utopian
- love that. it makes me so wetjimzyk
- very sexy - love it.creativeworld
- i_monk0
I thought this was the super-famous eight logo:
- Alpesh0
just tweaked the spacing, opened it up a bit, sorry no vines!
- kelpie0
hmmm
- kelpie0
I preferred the first one to be honest, this one looks less cohesive.
I think the e > c ligature looks arbitrary, like you simply shoved the two letters together too close, which is the exact opposite of a ligature, it needs to run together more logically. I reckon you should at least slightly italicise the double f - it'll give the lettering more flow through the word and help close the more awkward gaps in teh kerning.
- I accept I may be talking out of my arse here. Its happened beforekelpie
- Godfuck, this boy doth speak yon truth - verily, we are doomed. REPENT! REPENT, SINNERS! THE LORD SHAKETH HIS HOUSE!detritus
- I am unsure as to whether the Nairn does mock mekelpie
- We mock ourselves daily by the very fact of our existence. Locally, however, I honestly agree with your opination.detritus
- ok, takelpie
- ********0
to me this looks like the work of someone who wanted a typeface to do all the work for him, I mean, you couldn't even be bothered to join up that first e to the f let alone reshape anything or add any personality.
oh and LOL at the suggestion of vines and 'si-scott', yeah great idea to build an identity based on a dying (should be dead no thanks to the horse floggers) trend.
get in there a draw something with some feeling and stop expecting shit to happen in 10 minutes at the touch of the kern button.
- skwiotsmith0
Try 'stacking' the fs to give some height to this thing. it feels very flat at the moment. I, unlike kelpie, would not recommend italicizing the fs. Feels too easy...
There's also not a lot of rhythm in this...the strokes on first e, c and t feel truncated and end just 'end'. Finesse those more.
If all else fails, maybe try another typeface.
- horton0
script letters really should be joined.
and i'm telling ya.. italicize that ƒƒ
if you look at almost all ƒƒ ligatures, the second ƒ is generally a notch higher than the first.
but it also appears that you're not really hearing anyone's feedback so whatever.
- i_monk0
You've opened it up too much.
If you italicize the FF, you have to italicize the t, and I'd avoid both because then it'd look o//oo| or o//oo/
Try bringing the first e into the bar of the ff...Try a version with a reverse oblique, so it's all \\\\\\\ in your grill.
- 5timuli0
Sorry, I just found this thread while looking for something else. I don't think the issue was to open up the 'ff' but to convert it to ligatures. Look at the way the letters interact with each other here...
I agree with the italicized 'ff' though, or something along those lines, the logo needs something to give itself purpose. I preferred the version with all the joined letters, there's no point joining only two.
Still, great work so far, love the type!
- I'd be more inclined to close up the space between the 'ff' instead of opening them up.5timuli
- onewhoslaps0
it's money. people have to many words.
- RobVloemans0
I like it.. Simpel, clean..