creating sub-brands
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- Fax_Benson
Say you've created an identity for a small firm and their business has grown quite quickly thereafter. They want to branch out a little and offer more services, in the process effectively creating sub-brands.
It's a relatively simple task to create the sub-brand logos, and the client probably knows this, but the potential value to them is huge.
How would you go about communicating that value to them and how would you charge for it?
TIA.
- Fax_Benson0
Thanks - appreciate the bump aman524, you foul spamwhore
- doesnotexist1
yes
- sureshot0
What the fuck is going on here?
- I created this thread. It was ignored by everybody except aman524, who bumped it by posting an unrelated spam linkFax_Benson
- mods deleted said post, leaving me talking to both myself and a non-existing spammer.Fax_Benson
- first two signs of madness.Fax_Benson
- sarahfailin0
Are you saying that you would charge more for the sub-brand logos because of their value to the firm?
As a non-designer, I would think that all the logos should cost no more than the first one cost. I hope that my lay perspective is helpful. :)
- most helpful response by a long way, thanks.Fax_Benson
- * not actually very helpfulFax_Benson
- haha, thanks. at least i bumped the threadsarahfailin
- fadein110
there is a good and quite long sub brand thread but can't be bothered to look for it sorry.
- I've found a few that contain examples of but nothing on process / charging / value etcFax_Benson
- spot131
Charge at least $49 per logo.
From a branding perspective, I can see a very complex and detailed brand guideline document taking a significant amount of time and may require an internal training component to ensure brand awareness amongst their staff. For this I would charge at least $59.
My 2¢ ;)
- zarkonite0
How is this process any different than the original one where you sold them their main identity?
- Fax_Benson0
The main brand logo is a two-part wordmark separated by a symbol. Lots of research, design dev went into it. The sub-brands would keep most of it and just require a different suffix - a bit of careful kerning and that's it. The brand symbol, colour palette etc are all in place.
The billable hours needed to create them is negligible in comparison to the potential value they'll add to the business.
- not sure it works like that - you can't charge more because of the value to them surely? you provide a service which is costed by the hour / project no?fadein11
- johndiggity0
You are moving from solely designer to brand strategist. Helping a client define their brand architecture, you are now consulting. When working with brand architecture there needs to be a logic as to what products/services/business units etc. receive what level of branding and what that evaluation criteria looks like. It sounds like in your head you've assumed master brand model already. However that needs to be vetted somehow and then you need to document that logic so the client can assess when or when not to develop a sub brand in the future.
As someone said, their guidelines need to be amended to account for how the new sub brands will be handled graphically. Also, when it comes to naming, is there a strategy or logic that needs to be followed as well?
You are correct that the actual logo creation is pretty straightforward, however it is so because so much work has been put into the upfront to allow it to be so simple.
- thanks. naming + architecture is v straightforward, already set by the client and there's not much I can add to it if I wanted to.Fax_Benson
- your last paragraph is probably right - the value I'm looking to assign should have factored into the original process.Fax_Benson
- dbloc2
http://www.horriblejingles is a sub-brand of http://www.horriblelogos.com