creating sub-brands
Out of context: Reply #9
- Started
- Last post
- 11 Responses
- johndiggity0
You are moving from solely designer to brand strategist. Helping a client define their brand architecture, you are now consulting. When working with brand architecture there needs to be a logic as to what products/services/business units etc. receive what level of branding and what that evaluation criteria looks like. It sounds like in your head you've assumed master brand model already. However that needs to be vetted somehow and then you need to document that logic so the client can assess when or when not to develop a sub brand in the future.
As someone said, their guidelines need to be amended to account for how the new sub brands will be handled graphically. Also, when it comes to naming, is there a strategy or logic that needs to be followed as well?
You are correct that the actual logo creation is pretty straightforward, however it is so because so much work has been put into the upfront to allow it to be so simple.
- thanks. naming + architecture is v straightforward, already set by the client and there's not much I can add to it if I wanted to.Fax_Benson
- your last paragraph is probably right - the value I'm looking to assign should have factored into the original process.Fax_Benson