creating sub-brands
creating sub-brands
Out of context: Reply #8
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- Fax_Benson0
The main brand logo is a two-part wordmark separated by a symbol. Lots of research, design dev went into it. The sub-brands would keep most of it and just require a different suffix - a bit of careful kerning and that's it. The brand symbol, colour palette etc are all in place.
The billable hours needed to create them is negligible in comparison to the potential value they'll add to the business.
- not sure it works like that - you can't charge more because of the value to them surely? you provide a service which is costed by the hour / project no?fadein11