New Yahoo! logo
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- dbloc0
well worth the wait.™
- 12xu0
- ukit20
http://marissamayr.tumblr.com/po…
"We didn’t want to have any straight lines in the logo" because "straight lines don’t exist in the human form and are extremely rare in nature"
OK everyone, no straight lines from now on.
- I just vomited up my lunch.utopian
- give them a break, Yahoo! has deep roots in nature...monospaced
- lvl_130
does anyone else think this is absurd?
it would be like if i was to walk into my CEO's office, open up a few excel spreadsheets, shift some numbers around, and say " there you go, i've just solved the 2014 budgeting issues."
asinine.
- utopian0
"So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. "
Marissa Mayer
- She almost has as much
talent as Will.i.am combined.utopian
- She almost has as much
- raf0
Contrary to most opinions I heard today, I think this is fantastic for the design industry.
It's a marvellous high profile example showing why hire us professionals and not your high school student nephew who "knows photoshop".
Along with the 29 other crap logos, it shows that good design is not something that anyone can knock out on a slow sunny weekend. This is a great lesson for all the CEOs with dangerous design talents: don't even think about doing it yourself, you're going to become laughing stock like her.
- https://www.youtube.…utopian
- Agreed Raf!
Though, I wonder how much outrage and negative attention this has gotten outside of design circles?identity - design circles? It would be a boon for our industry if the WSJ, NYT, etc. were to do a comprehensive write-up. That way the people who make budgetsidentity
- way the people who are making decisions, budgets, etc. could refer back to this as the design equivalent of the stock market crash of 1929.identity
- crash of 1929.identity
- doesnotexist0
http://adage.com/article/digital…
some good comments in there
- vaxorcist0
... and this is why many smart people stay away from logos, changing them as little as possible, unless they really suck
- colin_s0
http://logo.thatsaspicymeatball.…
yahoo your logo
- hotroddy0
CNN was reporting on it this morning. ....Really? I'm trying not to be a hater but I'm having trouble understanding why it's such BIG news.
- set0
To the average person it doesn't even look any different.
- identity0
This will only matter if its shamed to death and is able to escape the design community (and enter into the C-level classes).
WSJ, NYT, Bloomberg, etc. need to write critical articles on the 30-day insult and the final result - citing that although Yahoo has received a bubble of visits its not likely to be a return on investment (let alone all the new applications that will need to go into this.)
The decision makers care about those kinds of results - and less about the color/typeface. I don't expect a CEO to see the formal issues and complete lack of any concept (just as I couldn't really give a lecture on the benefits of market-valuations in a futures-based paradigm).
But, if the argument is made that rebranding - already a budgetary-nightmare for these 'types' - is a strategic decision and not a PR-based one (strategy = meat & potatoes, PR = subjective fluff and bullshit) then we'll end up getting more meaningful work that comes from a place of authority.
Otherwise, there's not going to be any difference - and she'll be lauded as a 'hands-on' CEO, really getting "in there" and designing it herself. Up to us for now.
- identity0
Then again, when we allow the constant erosion of our industry to persist:
Designer = Make the logo bigger!
Digital Designer = How's that web banner coming?
User Experience Designer = Wireframes. Wireframes...
User Interface Designer = Make it like Apple™™™™™™™
Art Director = Page 17 of Getty Images...Then maybe this is what we deserve?
- BusterBoy0
@raf your theory has merit, but I just reckon it adds to the dumbing down in society...unfortunately the masses aren't that cluey with respect to design and many will think...'hey a company as big as Yahoo, this MUST be good design'.
- _niko0
sign of the company's health when they are getting their CEO to design logos