New Yahoo! logo
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- 136 Responses
- doesnotexist0
just show the new logo already, stop being a dick about it. jesus.
- colin_s0
this actually could be a real stroke of genius
they're setting the bar SO low with this project, from concept to execution, that anything they premiere is going to look like gold comparatively
- maybe from a marketing perspective.doesnotexist
- well i mean what else would a place like yahoo really care aboutcolin_s
- truedoesnotexist
- lvl_130
- That's actually brilliant, but reads like shitdbloc
- Who made this?desmo
- crowdsourced from link above.dbloc
- garbage. ya....oo? lmao noCygnusZero4
- great use of negative space, but not readable...mstocks
- actually pretty good.utopian
- I like itinstrmntl
- *thumbsup*; conceptually at least...ideaist
- It's nicely done. Ultimately fails tho, but looks good, and good concept.dopepope
- < what they saidinteliboy
- game over, internetJG_LB
- at least this one has a thought put into it. This would be something to push.capn_ron
- identity0
Only 2 days left!
http://www.yahoo.com/dailylogoWhich is good, because they only have 31 typefaces on their server.
- BusterBoy0
Brilliant marketing my ass...it wreaks of absolute desperation. It's the sort of thing a small to medium sized company may find brilliant, but Yahoo?
- ohhhhhsnap0
- GooHoodbloc
- Yoohoo!™SlashPeckham
- I think this conspiracy has legs. How many patents and intelleectual property has she acquired through Yahoo's bank account?identity
- dbloc0
they really should have had 30 well known design companies design a logo each and have the public vote on it. These are all crap.
- Nathan_Adams0
- game breaking! relentless! diagrams and diaphragms! yes!jaylarson
- The Buffett videos that came up after it are pretty good! Thanks
numero1 - FUCKING LOL @ DRIBBBLE GRIDSanimatedgif
- internMaxjaylarson
- Nathan_Adams0
Oh, and it get's worse!
http://marissamayr.tumblr.com/po…Apparently the CEO herself fired up Illustrator and worked with the design team over a weekend.
And there's this little gem:
"For the texture, we came up with the nice idea of creating a chiseled triangular depth to the logo - this causes the letter Y to appear in the shading at the ends of each of the letters"- fucking hell.set
- She sounds like a fucking cunt.CygnusZero4
- identity0
They really know their aftereffects
- colin_s0
god that post from marissa mayer is ... tragic
"On a personal level, I love brands, logos, color, design, and, most of all, Adobe Illustrator. I think it’s one of the most incredible software packages ever made. I’m not a pro, but I know enough to be dangerous :)
So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail."
WOW a whole weekend to rebrand a $10 billion company!!!111
- colin_s0
to their credit though, beveled edges were really in the last time yahoo was relevant
- hans_glib0
so optima was the only font they hadn't yet used.
- cannonball19780
The new CEO model - takes credit for designing stuff that their subordinates did.
I cant imagine the palpable political atmosphere that pervaded their conference room over that "weekend" they took designing the logo.
*glad I was nowhere near*
- Ps the kerning is dogs hitcannonball1978
- *shit*cannonball1978
- Hahaha, she must be a pleasure to work with
OSFA
- cannonball19780
1) Conduct 30 day "challenge" to see who the winner is.
2) No winner of course. Marissa Mayer "steps in" over the weekend.
3) Logo approved. Make video with annoying 1000 people singing and circles everywhere to add "credibility" to this thing (I sense a theme here with their CEO)