New Yahoo! logo
Out of context: Reply #117
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This will only matter if its shamed to death and is able to escape the design community (and enter into the C-level classes).
WSJ, NYT, Bloomberg, etc. need to write critical articles on the 30-day insult and the final result - citing that although Yahoo has received a bubble of visits its not likely to be a return on investment (let alone all the new applications that will need to go into this.)
The decision makers care about those kinds of results - and less about the color/typeface. I don't expect a CEO to see the formal issues and complete lack of any concept (just as I couldn't really give a lecture on the benefits of market-valuations in a futures-based paradigm).
But, if the argument is made that rebranding - already a budgetary-nightmare for these 'types' - is a strategic decision and not a PR-based one (strategy = meat & potatoes, PR = subjective fluff and bullshit) then we'll end up getting more meaningful work that comes from a place of authority.
Otherwise, there's not going to be any difference - and she'll be lauded as a 'hands-on' CEO, really getting "in there" and designing it herself. Up to us for now.