How does advertising work?
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- fredddddd
There must be some people who work in advertising here.
So this terrible commercial is on all the time:
Serious question: how much work goes into pitching this thing, how many people approve it, and how many people work on producing it?
Making this and airing it a lot must cost $1million + right?
Do they test them? Do these work?
- fredddddd0
And is the baby supposed to be there to explain the "joke" to dumb people or is it actually trying to be "cute"?
- Morning_star0
The art and sophistication of advertising is almost always lost on the audience and the client. Criticizing adverts is an endless task and is largely a waste of time. If the advert has the desired effect (raising awareness, direct response, offer lead) no matter how ugly or offensive to design, copywriting and ad principles it is a success, end of.
- detritus0
Because it gets morons talking about it when they should be doing better things with their life?
Google 'water cooler effect'.
- morons = great consumers.detritus
- Sheeple.Morning_star
- freddddddkingsteven
- GeorgesIV0
- lulu lemon?monospaced
- yupGlitterati_Duane
- abercrombie, isn't it?monNom
- monospaced0
Team starts with great idea and pitches it. Client loves it and mutually greenlights concept, offering large budget to work within. Executives make changes, client makes changes, idea is raped repeatedly until it is no longer recognizable. Ad is finished, everyone is happy, and idea that was originally pitched, despite being quite genius, has no shred of dignity left.
- < this guy speaks the thruthGeorgesIV
- oh yeah, at some point budget is halved and the interns do most of the workmonospaced
- Anyway, my point being, that ad up there, it was probably great at some point.monospaced
- so trueOP31
- monospaced0
I almost forgot. You asked about testing. Yes, these are often shown to focus groups who are so intelligent they say shit like, "That man in the striped shirt is moving his hands a lot but I don't understand him. He really should talk." And then the client executive and ad pansy will agree and make a fucking mime speak, ruining the creative concept from the get-go. Happens all the time.
- Depressing but trueattentionspan
- Ad pansy ... ahahaha!eoin
- < The truth bringer.scoops
- what do I know, I'm just a no talent cuntmonospaced
- not always though, but mostlydoesnotexist
- *sighmonospaced
- have you been spying on my agencyscarabin
- attentionspan0
At the end of the day, you can't win in advertising. Even if this idea was executed so it would appeal to us, whos to say that the general audience would understand it? And then who is there left to blame?
- Glitterati_Duane0
Hey attentionspan. I'm starting to wonder if the same is true for design. We spend so much time getting educated on design through school and or experience so that our sophistication level far surpasses that of the audience we are targeting. Then we end up having to throw out most of what we've learned in order to pander to the lowest of the low. It makes, me wonder why I even bother with this industry sometimes.
- Doctors too. I know in my gut I don't need chemo despite what his "opinion" is.fredddddd
- Maybe you should be an artist then. I'm not being facetious, I just think you should choose one or the other and make peace with that choice.eoin
- with that choice.eoin
- I actually agree with you eoin. In my day job I'm moving away from designGlitterati_Duane
- I'm doing more independent projects and art at home and that seems to work for me.Glitterati_Duane
- Got to look out for #1.fredddddd
- Good for you Glitterati, I wish you whatever your own personal version of success is.eoin
- ThanksGlitterati_Duane
- eoin0
In response to the original question: smoke and mirrors.
- animatedgif0
That advert is fucking atrocious, makes me so glad I torrent TV shows these days.
- I mean clearly it's not aimed at me but my life is better off for not suffering through this tired crapanimatedgif
- + 1eoin
- HAYZ1LLLA0
I liked it.
- animatedgif0
this crap belongs here too, a new fucking low
37K Views, 84% Dislikes, comments were a shitstorm so they deleted and disabled them.
"YEAH GUYS THE CAMPAIGN IS GOING GREAT!!!"- what teh hell just happened there?74LEO
- The human race hit a new low that's what.animatedgif
- robotron3k0
there are still lot's of ancient creative/account directors pulling in 300k a year who don't want to leave the industry and prefer to do work for the lowest common denominator. You'd be surprised that even big name directors are also involved in those bad spots. I was freelancing for a huge agency not too long ago working on Cialis and I had to go to the television shoot and the director was none other than the actor/director Ed Burns. even though the shoot was lame I got to hear him tell stories about working with Spielberg...
- OP310
Bad commercials usually come from the clients marketing team mucking everything up.
- or clients themselvesOP31
- I blame the account team.robotron3k
- Morning_star0
Really?
It still amazes me how precious creatives get about the integrity of their product. We are whores, never forget that - the man who pays the bills calls the shots.
Weeping into your beards about how the client has ruined it or the focus groups 'just don't get it' is weak and shows a complete ignorance of the industry. If you want to create the Ads of your dreams re-mortgage your houses, sell you cars and stump up the cash yourselves, because it's likely that somewhere along the line the client has.
- +1jonny_quest_lives
- I don't think anyone here doesn't realize this or "doesn't get it." I think people here are just talking about how it happens.monospaced
- how it happens.monospaced
- I'm totally fine making money creating a crummy ad that a client wants. Its advertising afterallOP31
- instrmntl0
// worst thread