How does advertising work?
How does advertising work?
Out of context: Reply #19
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- Morning_star0
Really?
It still amazes me how precious creatives get about the integrity of their product. We are whores, never forget that - the man who pays the bills calls the shots.
Weeping into your beards about how the client has ruined it or the focus groups 'just don't get it' is weak and shows a complete ignorance of the industry. If you want to create the Ads of your dreams re-mortgage your houses, sell you cars and stump up the cash yourselves, because it's likely that somewhere along the line the client has.
- +1jonny_quest_lives
- I don't think anyone here doesn't realize this or "doesn't get it." I think people here are just talking about how it happens.monospaced
- how it happens.monospaced
- I'm totally fine making money creating a crummy ad that a client wants. Its advertising afterallOP31