How does advertising work?
How does advertising work?
Out of context: Reply #2
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- Morning_star0
The art and sophistication of advertising is almost always lost on the audience and the client. Criticizing adverts is an endless task and is largely a waste of time. If the advert has the desired effect (raising awareness, direct response, offer lead) no matter how ugly or offensive to design, copywriting and ad principles it is a success, end of.