How does advertising work?
- Started
- Last post
- 36 Responses
- instrmntl0
this is advertising http://shanghaiist.com/2013/05/1…
- animatedgif0
In the UK at least last year TV adverts just decided to try and annoy the fuck out of you (mostly insurance companies). I blame that terrible "Compare the Meerkat" shit. It spawned that awful We Buy Any Car advert and the equally bad Go Compare advert.
All based on puns, tired ideas or just fucking stupid songs.
puns != creativity
- animatedgif0
That advert is fucking atrocious, makes me so glad I torrent TV shows these days.
- I mean clearly it's not aimed at me but my life is better off for not suffering through this tired crapanimatedgif
- + 1eoin
- HAYZ1LLLA0
I liked it.
- animatedgif0
this crap belongs here too, a new fucking low
37K Views, 84% Dislikes, comments were a shitstorm so they deleted and disabled them.
"YEAH GUYS THE CAMPAIGN IS GOING GREAT!!!"- what teh hell just happened there?74LEO
- The human race hit a new low that's what.animatedgif
- robotron3k0
there are still lot's of ancient creative/account directors pulling in 300k a year who don't want to leave the industry and prefer to do work for the lowest common denominator. You'd be surprised that even big name directors are also involved in those bad spots. I was freelancing for a huge agency not too long ago working on Cialis and I had to go to the television shoot and the director was none other than the actor/director Ed Burns. even though the shoot was lame I got to hear him tell stories about working with Spielberg...
- OP310
Bad commercials usually come from the clients marketing team mucking everything up.
- or clients themselvesOP31
- I blame the account team.robotron3k
- Morning_star0
^
I'm not sure you understand what advertising is and what it's meant to achieve. Those 'awful', 'terrible' and 'bad' adverts are very, very successful. If 'annoying the fuck out of' people inspires the required response then your criticisms are baseless. Repetition is the key to these ads so the budget is low for production and high on media spend. In short, they work.
- animatedgif0
^ Have you seen the adverts I'm talking about, theres nothing low budget about Compare the Market or Go Compares adverts.
- Morning_star0
Go Compare production budget is miniscule. The Compare the market campaigns are a little more pricey. The extra revenue that they generate, because every fucker wants one of those fuzzy wankers, far outweighs the spend. It's formulaic and the frequency and market reach dictates the budget
- Besides never said they were unsuccessful, just they're tacky shit pandering to mouthbreathers and why I no longer watch TVanimatedgif
- longer watch TVanimatedgif
- Morning_star0
Really?
It still amazes me how precious creatives get about the integrity of their product. We are whores, never forget that - the man who pays the bills calls the shots.
Weeping into your beards about how the client has ruined it or the focus groups 'just don't get it' is weak and shows a complete ignorance of the industry. If you want to create the Ads of your dreams re-mortgage your houses, sell you cars and stump up the cash yourselves, because it's likely that somewhere along the line the client has.
- +1jonny_quest_lives
- I don't think anyone here doesn't realize this or "doesn't get it." I think people here are just talking about how it happens.monospaced
- how it happens.monospaced
- I'm totally fine making money creating a crummy ad that a client wants. Its advertising afterallOP31
- instrmntl0
// worst thread
- utopian0
- http://i.imgur.com/k…utopian
- imma dogear thisKrassy
- oh on I'm on my iPhone.... takes me 10 seconds to scroll over this.pango
- refunktion0
It doesn't.