Website Fold
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- vaxorcist0
Actually, this is a chance to talk about the TOTAL difference between an actual user-session looking at a website vs a "demo session" on a video projector to a room full of meeting staff and client people...
In an actual user session, content that goes THROUGH the "fold" is a GREAT IDEA, as it encourages user to interact and SCROLL, going forward,getting farther into your idea, openening up to being persuaded,etc...
In a man-person meeting "demo session" where everything is projected on a 1024x768 projector, nobody scrolls because if they did, somebody would complain about not having taken in all the stuff at the top,etc... so everyone looks at it in a way UNLIKE they actually do in real life.... especially as very few of us still have 1024x768 monitors, most are smaller or bigger,etc...
- IN a many-person meeting, not man-person meeting.. typo
vaxorcist - Preciselyflyingnowhere
- well, in that case.. if you are designing for jumbo trons 3ft tall and 20ft wide, it matters too, but I would call it "safe area" more than foldMiguex
- not "fold"Miguex
- +1animatedgif
- IN a many-person meeting, not man-person meeting.. typo
- Miguex0
I remember reading an article talking about how the concept of folds on interactive mediums was completely irrelevant, I can't find it now. it was either at teehan lax or smashing magazine
- brandelec0
If you're designing for 1024x768 and you want some type of important information (not all important information)... then you can make them happy and keep it above around 630px
- seeessess0
- ha haadbloc
- hahahakrokdesign
- i like itstoplying
- hahaha nice! :)omg
- thatboyneave0
The best way to win it is probably to user test the scrolling design.
Be prepared to roll with the results either way however...
- tgqt0
The funny part about it is that....
If you believe in the fold, eliminate all the unnecessary crap, don't arrange it in a way that you have extra unnecessary crap underneath the main message and call to action.
- doesnotexist0
what fold? some recent webs I've done
- oops first one ain't up yet i guessdoesnotexist
- Users are even less used to this design pattern than scrolling.dMullins
- true enough, but it's fun having all that space going fullscreen.doesnotexist
- I agree.dMullins
- noFavorite? hello!alyu
- seriously bad photography on that lulu frost sitegoldieboy
- doesnotexist0
i think it's more about arranging information so it can be accessed as efficiently as possible with the least amount of clicks while also encouraging the user to explore your content painlessly.
- vaxorcist0
Why do fold-trespassing Blogs usually get more hits than brochure websites that fit in the fold?
Because they have... uh... actual content that people want to SEE and actually READ.... not the usual brochure website copywritten crap that means nothing....
People will scroll to read and see interesting stuff, but they won't scroll if the content is meaningless PR, so clients who are obsessed with gettiing it all above the fold are actually admitting that their website is MEANINGLESS PR....
- exador10
a lot of this depends upon your audience.
for example, quite a few of my projects recently have been for some major banks in Canada....a few internal UI designs etc. some internal portal work as well...
90% of these people are using older, smaller monitors, and are also definitely using ie6.....and are unlikely to be upgrading any time soon.....these sort of things are a big factor in the layout and design.
and you better believe the fold is important to these folks....on the other hand, different demographics will have different use cases, so to speak, and the fold will either matter more or less depending on what the site is for etc...
i personally like the idea of ignoring the fold as much as humanly possible....but professionally i know that certain gigs need 'special handling'....
- "The audience" is sometimes the client who CAN'T UNDERSTAND his experiencec isn't universalvaxorcist
- Fax_Benson0
It doesn't matter to normal sentient humans with hands and minds. Clients and markteing bods on the other hand...
- dMullins0
The fold is arbitrary. It's a draconic idea popularized by an irrelevant browser (AOL), and based on a prehistoric UI/UX model (no scrolling).
That said, it is of course important to have proper navigation, prescient sales/marketing/promo content, and major conversion CTA's above the fold.
IMO.
- omg0
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- oddslob0
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