Website Fold

Out of context: Reply #19

  • Started
  • Last post
  • 49 Responses
  • dMullins0

    The fold is arbitrary. It's a draconic idea popularized by an irrelevant browser (AOL), and based on a prehistoric UI/UX model (no scrolling).

    That said, it is of course important to have proper navigation, prescient sales/marketing/promo content, and major conversion CTA's above the fold.

    IMO.

    • so it's not important, but it is?rosem
    • Exactly.dMullins
    • hmm... some Call To Actions above the fold seem like a salesman asking too soon....vaxorcist
    • it can be like "nice to meet you, so please BUY NOW!!!" in some cases..vaxorcist
    • a CTA doesn't have to be "BUY NOW". it can simply be "Learn More"
      dMullins

View thread