Website Fold
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- flyingnowhere
Does anyone give a shit about this anymore?
Is it really that difficult to scroll a little?
- Bargels0
My agency gives a shit. A crazy shit.
- and I be the clients have smaller monitors than your agency account execs..ugh!vaxorcist
- mine tooair_yourself
- AVAVA0
The fold only comes into play, when considering navigation.
Users need to be able to see and use the nav without doing anything.Apart from that, it doesn't matter a hoot anymore.
Users expect to scroll to get to information.- < true or something that you want to make sure everyone sees.dbloc
- I can dig it.flyingnowhere
- +moldero
- dbloc0
You don't want to force users to scroll to get to important info.
If it's just the footer info, screw it!
- Miguex0
- lol...nice use of stock photographysublocked
- Ha, awesome!flyingnowhere
- guy looks like an actual account exec at a place I freelanced once, briefly...vaxorcist
- I cant read anything below this image because it's off of my screen and I would have to scroll.Josev
- we encourage you to scroll, there is a wheel on your mouse for a reason :)Miguex
- YES!!!elloh
- that tool WOULD love the fold. asswipe.elloh
- this guy, obviously, has no life.pizzafire
- lmao great image!404
- came from http://tpdsaa.tumblr…
Hilarious stuffphatwrx
- letterhead0
Account managers. Its the only thing they care about.
- it's because once they pass on a message they have fuck all else to worry about.Wolfboy
- flyingnowhere0
If the user is interested in the content they'll explore.
It's not like they have to pick up the newspaper and flip it over.- not necessarily. depends on the content and how they ended up on the website.dbloc
- vaxorcist0
But do those account managers have different size monitors than the clients?!? I mean really, when lots of actual users have netbooks, the fold is a meaningless concept..
- pinkfloyd0
If you're trying to reach as many people as possible, then above the fold matters.
- who retards with broken scroll wheels? not the demographic you need._niko
- what fold? what resolution? No such thing as a fold mate.seeessess
- You want to reach as many people as possible, including the retards, old people, and degenerates, it adds up!pinkfloyd
- Fucking clueless, fold means nothinganimatedgif
- vaxorcist0
Actually, this is a chance to talk about the TOTAL difference between an actual user-session looking at a website vs a "demo session" on a video projector to a room full of meeting staff and client people...
In an actual user session, content that goes THROUGH the "fold" is a GREAT IDEA, as it encourages user to interact and SCROLL, going forward,getting farther into your idea, openening up to being persuaded,etc...
In a man-person meeting "demo session" where everything is projected on a 1024x768 projector, nobody scrolls because if they did, somebody would complain about not having taken in all the stuff at the top,etc... so everyone looks at it in a way UNLIKE they actually do in real life.... especially as very few of us still have 1024x768 monitors, most are smaller or bigger,etc...
- IN a many-person meeting, not man-person meeting.. typo
vaxorcist - Preciselyflyingnowhere
- well, in that case.. if you are designing for jumbo trons 3ft tall and 20ft wide, it matters too, but I would call it "safe area" more than foldMiguex
- not "fold"Miguex
- +1animatedgif
- IN a many-person meeting, not man-person meeting.. typo
- Miguex0
I remember reading an article talking about how the concept of folds on interactive mediums was completely irrelevant, I can't find it now. it was either at teehan lax or smashing magazine
- brandelec0
If you're designing for 1024x768 and you want some type of important information (not all important information)... then you can make them happy and keep it above around 630px
- seeessess0
- ha haadbloc
- hahahakrokdesign
- i like itstoplying
- hahaha nice! :)omg
- tgqt0
The funny part about it is that....
If you believe in the fold, eliminate all the unnecessary crap, don't arrange it in a way that you have extra unnecessary crap underneath the main message and call to action.
- doesnotexist0
what fold? some recent webs I've done
- oops first one ain't up yet i guessdoesnotexist
- Users are even less used to this design pattern than scrolling.dMullins
- true enough, but it's fun having all that space going fullscreen.doesnotexist
- I agree.dMullins
- noFavorite? hello!alyu
- seriously bad photography on that lulu frost sitegoldieboy
- doesnotexist0
i think it's more about arranging information so it can be accessed as efficiently as possible with the least amount of clicks while also encouraging the user to explore your content painlessly.
- Fax_Benson0
It doesn't matter to normal sentient humans with hands and minds. Clients and markteing bods on the other hand...
- dMullins0
The fold is arbitrary. It's a draconic idea popularized by an irrelevant browser (AOL), and based on a prehistoric UI/UX model (no scrolling).
That said, it is of course important to have proper navigation, prescient sales/marketing/promo content, and major conversion CTA's above the fold.
IMO.