Website Fold
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- oddslob0
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- exador10
a lot of this depends upon your audience.
for example, quite a few of my projects recently have been for some major banks in Canada....a few internal UI designs etc. some internal portal work as well...
90% of these people are using older, smaller monitors, and are also definitely using ie6.....and are unlikely to be upgrading any time soon.....these sort of things are a big factor in the layout and design.
and you better believe the fold is important to these folks....on the other hand, different demographics will have different use cases, so to speak, and the fold will either matter more or less depending on what the site is for etc...
i personally like the idea of ignoring the fold as much as humanly possible....but professionally i know that certain gigs need 'special handling'....
- "The audience" is sometimes the client who CAN'T UNDERSTAND his experiencec isn't universalvaxorcist
- jetSkii0
Why is it that they only tell designers to design above the fold? They should tell writers who write long articles that they need to write above the fold instead.
- nb0
Above the fold is becoming less important with each new internet device that is developed. "The fold" becomes impossible to define as screen size, orientation and resolutions become more diverse in the future.
The trick to convincing your clients/boss/users that the fold doesn't matter is to pretentiously brush it off as outdated old-world thinking.
"The fold? This ain't 1996, bro. What's next, you gonna ask me to fax you my business card so you can file it in your rolodex? Lulz."
(Make sure to pronounce "lulz" properly.)
- dMullins0
The fold is arbitrary. It's a draconic idea popularized by an irrelevant browser (AOL), and based on a prehistoric UI/UX model (no scrolling).
That said, it is of course important to have proper navigation, prescient sales/marketing/promo content, and major conversion CTA's above the fold.
IMO.
- Fax_Benson0
It doesn't matter to normal sentient humans with hands and minds. Clients and markteing bods on the other hand...
- doesnotexist0
i think it's more about arranging information so it can be accessed as efficiently as possible with the least amount of clicks while also encouraging the user to explore your content painlessly.
- doesnotexist0
what fold? some recent webs I've done
- oops first one ain't up yet i guessdoesnotexist
- Users are even less used to this design pattern than scrolling.dMullins
- true enough, but it's fun having all that space going fullscreen.doesnotexist
- I agree.dMullins
- noFavorite? hello!alyu
- seriously bad photography on that lulu frost sitegoldieboy
- tgqt0
The funny part about it is that....
If you believe in the fold, eliminate all the unnecessary crap, don't arrange it in a way that you have extra unnecessary crap underneath the main message and call to action.
- seeessess0
- ha haadbloc
- hahahakrokdesign
- i like itstoplying
- hahaha nice! :)omg
- brandelec0
If you're designing for 1024x768 and you want some type of important information (not all important information)... then you can make them happy and keep it above around 630px
- Miguex0
I remember reading an article talking about how the concept of folds on interactive mediums was completely irrelevant, I can't find it now. it was either at teehan lax or smashing magazine
- vaxorcist0
Actually, this is a chance to talk about the TOTAL difference between an actual user-session looking at a website vs a "demo session" on a video projector to a room full of meeting staff and client people...
In an actual user session, content that goes THROUGH the "fold" is a GREAT IDEA, as it encourages user to interact and SCROLL, going forward,getting farther into your idea, openening up to being persuaded,etc...
In a man-person meeting "demo session" where everything is projected on a 1024x768 projector, nobody scrolls because if they did, somebody would complain about not having taken in all the stuff at the top,etc... so everyone looks at it in a way UNLIKE they actually do in real life.... especially as very few of us still have 1024x768 monitors, most are smaller or bigger,etc...
- IN a many-person meeting, not man-person meeting.. typo
vaxorcist - Preciselyflyingnowhere
- well, in that case.. if you are designing for jumbo trons 3ft tall and 20ft wide, it matters too, but I would call it "safe area" more than foldMiguex
- not "fold"Miguex
- +1animatedgif
- IN a many-person meeting, not man-person meeting.. typo
- pinkfloyd0
If you're trying to reach as many people as possible, then above the fold matters.
- who retards with broken scroll wheels? not the demographic you need._niko
- what fold? what resolution? No such thing as a fold mate.seeessess
- You want to reach as many people as possible, including the retards, old people, and degenerates, it adds up!pinkfloyd
- Fucking clueless, fold means nothinganimatedgif