New Gap Logo Fail
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- chumchut0
the truly best part in all this is @gaplogo and @oldgaplogo on twitter. s/he is genius. i'm *addicted* and thinking of actually registering on that morass...just to send my dying love.
- Miesfan0
Gap on Disastrous New Logo: "We're Open to Other Ideas"
Do you think this logo redesign is a stunt to attract attention to a company with declining sales? You know the notion that even bad press is good press? Because this logo is so horrendously bad, they could've made it in MS Word for all we know, what if it's a conspiracy? If that's the issue, touche Gap, touche.
Bill Chandler, vice president of corporate communications, tells Co. that Gap's new logo could be thought of as a jumping-off point for something more permanent. And no, this isn't all a PR stunt.
A new logo for Gap that debuted to much criticism Wednesday might not be the perfect fit, Bill Chandler, vice president of corporate communications of Gap, tells Co.Design. "We love the design, but we're open to other ideas and we want to move forward with the best logo possible," he says.- Other ideas from who? bitches just paid who knows how much and now they're open to more ideas? WTF?Ambushstudio
- How does a "vice president of corporate communications" get away with saying stuff like "We love the design, but we're open to other ideas and we want to move forward with the best logo possible". There's no way he knows what he's doing.Mr_Right
- neowe0
- "cuz it makes me gag"neowe
- iit looks like it says GAE.. pron. GAYautoflavour
- i see a mirrored g not a pneowe
- No. This is not good. Sorry.dMullins
- robulation0
I feel sick. Was it designed in-house?
- Mr_Right0
I would love to see an all out redesign war from the members here. I know there's alot of talented people who could do something cool. Then again I am against doing free work, so fuck Gap, let'em ride the iceburg. Cheers!
- akrok0
here's some more gap drama >> http://techcrunch.com/2010/10/08…
- JSK0
- clearThoughts0
They should just crowd-source it...
- JadenS0
With angry bloggers and branding experts asking why, Gap has backpedaled. Changing the brands’ logo is a very big mistake they have made. If getting on the trend is their reason, there are lots of ways to keep up with the trend. People are used to the old logo and it is where they are known. I hope that this will serve as a lesson not only to them but also for all companies who are attempting to make major changes not only with their trademark but also with their sales.
- vitamins0
At this point, nobody cares anymore.
- that's why there's 'only' 439 comments here so far?Amicus
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