New Gap Logo Fail
Out of context: Reply #422
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- Miesfan0
Gap on Disastrous New Logo: "We're Open to Other Ideas"
Do you think this logo redesign is a stunt to attract attention to a company with declining sales? You know the notion that even bad press is good press? Because this logo is so horrendously bad, they could've made it in MS Word for all we know, what if it's a conspiracy? If that's the issue, touche Gap, touche.
Bill Chandler, vice president of corporate communications, tells Co. that Gap's new logo could be thought of as a jumping-off point for something more permanent. And no, this isn't all a PR stunt.
A new logo for Gap that debuted to much criticism Wednesday might not be the perfect fit, Bill Chandler, vice president of corporate communications of Gap, tells Co.Design. "We love the design, but we're open to other ideas and we want to move forward with the best logo possible," he says.- Other ideas from who? bitches just paid who knows how much and now they're open to more ideas? WTF?Ambushstudio
- How does a "vice president of corporate communications" get away with saying stuff like "We love the design, but we're open to other ideas and we want to move forward with the best logo possible". There's no way he knows what he's doing.Mr_Right