New Gap Logo Fail
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- Invalid0
this is the result of mega huge agencies and their over blown egos.
bottom line, if you "don't get it", then you're the idiot. never mind if it fulfills the brief or not. it serves only the ego of the designer and whether or not he/she can sell it. I would love to see how they rationalised their design process.
disgusting piece of work.
- vitamins0
That horrible logo actually fits with their line of clothes.
- benfal990
Seriously... that new logo made his way to the final approval... How can it be possible?? They surely worked with a super mega shitty branding company.
- Fax_Benson0
Agency: what's your demographic?
GAP: squares
Agency: we've had an idea
- benvoid0
That is fucking awful.
- TheRapture0
I've attempted to summon a sense of righteous indignation, but have failed
- mexist0
- where are you going with this?monospaced
- the future!
http://www.qbn.com/t…neowe
- catrocketship0
The new logo got picked up by YourLogoMakesMeBarf.com:
http://yourlogomakesmebarf.com/2…- OH! And they're giving away a $50 iTunes gift card for the funniest comment on the logo.catrocketship
- TheBlueOne0
I just unfollowed some "designer" on twitter because he said "Will the GAP logo change affect you in regards to shopping? Doubt it. Designers just want pretty everywhere, mostly just for pretty's sake." I mean FFS if that's your attitude why are you a designer in the first place...
- since the re-branding of pepsi. i hardly buy that shit.akrok
- who was it? I want to unfollow this jerk tooSoulFly
- hahakrok
- i just unfaced him.iCanHasQBN
- pastpastdue0
Used to work at Gap until a few weeks ago. Interested to see how they finish out/flush out the branding.
And by interested, I mean terrified.
- did u get discounts thereSoulFly
- smart move posting that heremonospaced
- Haha, I worked as a sales associate. I don't think it matters.pastpastdue
- CALLES0
it's grap
- neowe0
thinking outside the box?
- 3030
I usually avoid this kind of threads and web sites like underconsideration.com/brandnew/ but in this case I have to say Fuckin' LOL! Even 5 years old kid would do better...
- rzrffglyr0
I never though the day would come...
Pepsi logo redesign > GAP logo redesign
- digdre0
http://gap.eu/?tid=dmngermany we are safe too