New Gap Logo Fail
- Started
- Last post
- 465 Responses
- Tungsten0
Everything is still ok in Canada...
- Odd...decisionman
- Enjoy it whilst it lasts.Continuity
- shit flows up hillmoldero
- Continuity0
I really want to know what the brief for this thing was, and what the defense for the decision to do this was.
Seriously, it looks like some schoolboy discovered WordArt with this thing.
- dopepope0
This thread is why QBN is the shit.
- akrok0
a side-effect from drinking too much pepsi.
- clearThoughts0
OMFG
- Continuity0
Too horrible for words. Ugh.
- digdre0
who did it?
- i emailed them. let see if they will answer. ;-)akrok
- I also want to know this.holmes
- they probably charged $400,000 as wellclearThoughts
- Yeah, let's see who actually owns up to this abortion of a logoContinuity
- my money is on wolfollinsdigdre
- it was bob in accounting. His cousin has photoshop.epigraph
- neowe0
piperlime for life™
- georgesIII0
HOLLY GAP,
this logo is AWESOME,
- neowe0
Gap isn't really a fubu or ed hardy kind of brand, they don't depend on their logo emblazoned across everything to sell garments, the understated nature of the clothing leads me to believe their average consumers won't cry like little bitches when they notice it
no offense to little bitches
- iCanHasQBN0
It's a trend that I've been seeing too often from many companies in this down market, thinking that a rebrand will solve their problems. When really, good ADVERTISING will do that. This was unnecessary.
- shellie0
that's a shame... but I really wish they had focused their energy on that terrible Old Navy logo.
- vitamins0
Did I mention....
It looks.....
UGLY.....
Like..........
- oey0
their logo was shit. now it's worse.
- vitamins0
It looks UGLY
- qwasazzygreyrezebby0
a hooker continues to profit
- Mr_Right0
Wow, that logo really stinks on all levels. I guess if I was going to try and offer an explanation on the creative I would say they are trying to move away from design altogether and will start stocking their stores with those olive drab Communist worker party uniforms. ???
- non0
Has to be a viral stunt.