Clever, clever, clever
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- ideaist0
(b)advertising strikes again!
- iCanHasQBN0
cool. but would be more effective if people didn't have scrollwheels on their mice. i probably wouldn't have noticed it.
- utopian0
kind of boring...
- bigtrickagain0
original. propz.
- randommail0
It's so Mini-Cooper a la CP+B back in 2005.
This is supposed to be advertising for a $400,000 car??
- cannonball19780
Look guys! We know the internet, and uh, how people do the internet. Right guys? Right?
- BannedKappa0
So it's an ad about an ad...
- tasty0
user interaction 100%, beats 2.1% In a client's eyes that's the best they're going to get from the web, no one is going to by a car like that online.
And...you get to say you thought of it, it's a win win.
- This is true; we can think what we like about the concept and execution, but the results speak for themselves.Continuity
- thatboyneave0
Frankly I'd be annoyed if an ad commandeered the scrollbar on a page I was trying to read — and does anyone still click and drag those things or are we all using scrollbals/multitouch now?
- all us designers are. A rich dude at a bank still pulls the scroll bar. And yes it's annoying.tasty
- nice work by the way, super clean.tasty
- Good point. And thanks.thatboyneave
- lvl_130
it's clever, but it's also annoying. with a 50-50 like that, i would say it doesn't work well enough to justify the media buy..,
- scarabin0
i can't believe htey made a video to show off this stupid crap.
it's the modern equivalent of those annoying mouse cursor trails that were big in the 90s
- PonyBoy0
gimmie back my minute
- adqt0
Leave my scroll bars alone Stephan!
- Cptn_Uncanny0
Don't laugh. Your next client will be asking you to do that.
- drgsss0
Approved
- utopian0
The police often question him, just because they find him interesting.
- Stay thirsty my friends
- Peter0
Check the page.
From a famed advertising agency it took a team of:1 Executive Creative Director
1 Creative Director
2 Art Directors
a copywriter and 5 more peopleto make that scroll-bar happen.
Wonder what kind of an ensemble producing a website would require over there :p
- Tsk, tsk, Saatchi. I could get away with myself, a producer, a production designer and a freelance coder in my network shop days! :PContinuity
- ... shop days! :PContinuity
- georgesIII0
My coworker sent me this banner campaign some times ago,
Yes it is clever and well done but look at the list of people to make it.
this is why I hate my job,
-
Advertising Agency: Lowe Roche, Toronto, Canada
Chief Creative Officer: Geoffrey Roche
Associate Creative Director: Sean Ohlenkamp
Writer: Rob Sturch
Technical Director: Nery Orellana
Producer: Brie Gowans
Account Supervisor: Rachel Selwood
Production Company: Hard Citizen
Executive Producer: Jacinte Faria
Production Company: Secret Location
Executive Producer: James Milward
Creative Directors: Secret Location: Pietro Gagliano
Technical Director: Ryan Andal
Project Manager: Noora Abu Eitah
Art Director, Secret Location: John Kumahara
Lead Developer: John Callaghan
Motion Graphics Artist: Steve Miller
Director of Photography: Robert Brunton- Why on Earth did they use _two_ production companies? In fact, there seems to be more outside involvement than agency involvement. Argh.Continuity
- ... involvement. Argh.Continuity