AT&T Rebrand
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- 39 Responses
- Ramanisky2
I like it ...
- Douglas0
the commercial looks like it belongs on Bravo.
- ksv1230
This is feeling positive.
I sure as hell don't like the commercials with that actor in them
- Douglas0
So is this the trend to a redesign these days in going to Interbrand and Wolff Olins? Just a bunch of different treatments to the same logo like AOL or even Pentagrams MAD logo.
- brains0
wow, a lot of big brands are going the way of the flexible mark - a la AOL.
- hektor9110
I was about to set AOL as an example...
- ideaist0
"All media exist to invest our lives with artificial perceptions and arbitrary values." - Marshall McLuhan
- ARTsamurai0
i like it.
- Iggyboo0
In many ways Brands are going the way of experiences, and interactions. Partly because to stay relevant today more than ever their is a required conversation between brand's and their audience. You can look at this shift between traditional marketing brand > message > audience > end. to today's social media marketing model which is: brand > message > audience > reply > brand > reply > audience and so on.
- identity0
Service Vs. Lifestyle?
Thank goodness we know what AT&T does... Watching that love-fest made me think twice about getting so pissed off everytime I have to pay my $120/month cell phone bill
- stewdio0
Hmmm... I was expecting to see an actual rebrand. Not an ad campaign ;)
- xcarlx0
meah...
The message here is meaningless..."rethink possible" is right up there on the level of stupidity with Hershey chocolates "pure togetherness" campaign. There is nothing clever about it, it is just buzz words, animated.Plus they can re brand all they want, but doesn't mask the fact that they have bad customer service, mediocre wireless coverage, and charge too much for their over hyped wired and wireless service. i think most people know that the only 2 things keeping their customer base are the iphone, and overly restrictive contracts.
their "rebrand" should be working on the public perception of the company, which sadly, is based on a lot of folks real world experience.
- identity0
I wonder how many millions of dollars were shilled out (my/our money, btw) so some flavor-savor sporting creative director could explain how at&t is "so multifaceted" so "the logo is made up of everything, because that's how you should position yourself - as the company of everything"... FUCK...
- LOL ...Ramanisky2
- you nailed that creative director stereotypelambsy
- SteveJobs0
eighty and tee, re-thunk
- lukus_W0
You could apply that advertising message to ANY company - I don't think there's anything that makes it stick to AT&T in particular. When Honda produced a brand campaign along similar lines, I think they stood out as considered, inventive and interesting.
This was a pile of superficial, unconvincing, twee, over-emphatic, saccharine bullshit (imo). They're trying to be quirky and personable - but I reckon it comes across as generic and faceless.
Re: the logo 'reimagining'; lets face it.. the designer has brought a vector version of the AT&T logo into illustrator and has let rip with some filters.
- plash0
at&t can go fuck themselves.
- lukus_W0
What advertisers are now required to do, is morph a set of human characteristics onto the hulking, lumbering frames of these multi-billion dollar corporations.
They want us to subconsciously assess the worth of a corporation in exactly the same way that we assess the human relationships in our life. They're trying to get us to build up a positive emotional response towards their brands.
It's not good.
