AT&T Rebrand
AT&T Rebrand
Out of context: Reply #19
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- lukus_W0
What advertisers are now required to do, is morph a set of human characteristics onto the hulking, lumbering frames of these multi-billion dollar corporations.
They want us to subconsciously assess the worth of a corporation in exactly the same way that we assess the human relationships in our life. They're trying to get us to build up a positive emotional response towards their brands.
It's not good.