AT&T Rebrand
AT&T Rebrand
Out of context: Reply #17
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- lukus_W0
You could apply that advertising message to ANY company - I don't think there's anything that makes it stick to AT&T in particular. When Honda produced a brand campaign along similar lines, I think they stood out as considered, inventive and interesting.
This was a pile of superficial, unconvincing, twee, over-emphatic, saccharine bullshit (imo). They're trying to be quirky and personable - but I reckon it comes across as generic and faceless.
Re: the logo 'reimagining'; lets face it.. the designer has brought a vector version of the AT&T logo into illustrator and has let rip with some filters.