AT&T Rebrand

Out of context: Reply #11

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• Iggyboo0

  In many ways Brands are going the way of experiences, and interactions. Partly because to stay relevant today more than ever their is a required conversation between brand's and their audience. You can look at this shift between traditional marketing brand > message > audience > end. to today's social media marketing model which is: brand > message > audience > reply > brand > reply > audience and so on.

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  • This being said I think it's too close to Aol. for my taste but it's positive and youth oriented. And that will help them reach new cell phone buying audiences.Iggyboo
  • phone buying audiences.Iggyboo

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